viral buzz

Viral Video Buzz: Fotoshop by Adobé

Posted by Michael Waltzer on January 13, 2012 12:41 PM

"This commercial isn't real, neither are society's standards of beauty." Fotoshop by Adobé, posted on Vimeo only four days ago, now boasts over 2.3 million views (and more than 900,000 on Rosten's YouTube channel). 

The fake infomercial, created by California-based filmmaker Jesse Rosten, advertises a high end cosmetic beauty product, the so-called Fotoshop by Adobé, that purports to erase wrinkles and such with Photoshop-like results.

An ingenious spoof on those FTC-riling claims by some overly zealous beauty marketers, it pokes fun at the transforming of models into someone completely unrecognizable.Continue reading...

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