Since losing the Oscar for best film for The Fighter, what has director David O. Russell been up to? Forgetting his heartbreak with Ketel One vodka… commercials.

Russell has teamed with the top-shelf booze brand to put together with Brooklyn band Alberta Cross for a new campaign called "Gentlemen, This is Vodka." But he's not the only one. Oscar-nominated director (Black Swan) Darren Aronofsky has followed up his Academy nom with his own ad.

Readers, this is cashing in.Continue reading...

The "Real Man" campaign featuring Sean Penn and a host of other actors and star athletes was released today in support of Demi Moore and Ashton Kutcher's DNA Foundation — short for Demi'n'Ashton as well as Donate/Notify/Action. 

The tagline is "Real Men Don't Buy Girls." So what do "Real Men" do? Evidently, "iron" (above) and "walk it off" (below), even with a gaping wound.

It's a well-meaning if muddled (there's a live-action sequence, followed by Jessica Biel or Eva Longoria highlighting another "real man") effort, the biggest to date in the foundation's commitment to raise awareness and stop child prostitution, sex slavery and trafficking.Continue reading...

Antivirus software maker McAfee isn't just going to Intel for a cool $7 billion-plus in cash. It's also warning Web users about the dangers of celebrity-seeking online.

Let's say you're interested in Eat, Pray, Love and searching for the latest on Julia Roberts. Simply searching for her name—or that of a raft of other celebs—attracts phishing attempts and all manner of dastardly Internet scams. But it's not Roberts who's causing all the mayhem online.

That honor goes to Cameron Diaz, who Intuit named as 2010's "most dangerous celebrity in cyberspace" for her personal brand's online allure to fans and criminals alike.

“People love searching for their favorite celebrities but just don’t understand the dangers," says Dave Marcus, McAfee's security researcher who heads up the annual celebrity online-crime study. "We’re not saying don’t search for these celebrities, but there are some risks associated with it.”Continue reading...