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celebrity brandcasting

Yep, I'm a Lifestyle Brand: Ellen Can Cut the Rug, But Make Them Too?

Posted by Sarah McLaughlin on July 9, 2014 05:03 PM

Celebrity Pop Quiz: Comedienne. Pants suits. Dancing. Converse.

Who am I talking about? Ellen DeGeneres? Exactly!

When you sit back and think about Ellen and her brand, those things pretty much sum it up.  So imagine my surprise when I read in WWD about her E.D. That's the name of the lifestyle brand that the daytime TV talk show host is developing with Tory Burch's ex-husband.

That's right: later this year you can surround yourself in all things Ellen, from your body to your pet to your home, with a "fully conceived" lifestyle collection that includes chic homewares such as candles, plates, decorative pillows, and PJs to lounge in.

Unless it’s a funny decorative pillow, however, I’m not sure I trust that Ellen as the authority on how I jazz up my sofa. It makes you wonder if she knows what a lifestyle brand actually is. It makes you wonder if any celebrity does.Continue reading...

brand bites

Brand Bites: Bar, Barbie, Beyonce, Benetton, and more

Posted by Abe Sauer on April 6, 2012 11:44 AM

Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.

PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...

celebrity brandmatch

The Latest Celeb Dieters for Hire: Janet Jackson and Charles Barkley

Posted by Barry Silverstein on December 15, 2011 04:03 PM

Watch the big diet companies and you might think they're playing a game of who can snag the most high-profile celebrity spokesperson. The latest VIP dieters for hire: Charles Barkley, the NBA pro turned TV sportscaster, who tried Weight Watchers on his own and will now be featured in the company's "Lose Like a Man" campaign which starts the day after Christmas, according to the New York Times. Janet Jackson, meanwhile, was revealed today as the new face of Nutrisystem.Continue reading...


The Commercial Ad Legacy of The Muppets

Posted by Abe Sauer on November 23, 2011 04:11 PM

The first Muppets movie in six years hits theaters a day before Thanksgiving with the hopes of rejuvenating the franchise. The last two films—Muppets Wizard of Oz (2005) and It's a Very Merry Muppets Christmas Movie (2002)—largely fell flat. This time around, titled simply The Muppets, the new film hopes recapture the success of the 1979 original The Muppet Movie, which was not only a critical darling but also the highest-grossing Muppet movie of all time.

But it's a new age of filmmaking, and The Muppets are tacked with more than entertainment. Like all other Hollywood stars, they're being asked to sell a film, and, in the process, move product. Muppet News Flash: the film is going to have product placement.Continue reading...

personal brands

In the News: AIG, David Beckham, VW and more

Posted by Shirley Brady on November 22, 2011 08:55 AM

In the News

AIG's former CEO, Hank Greenberg, sues U.S. government and Federal Reserve Bank for $25 billion over takeover.

Bill Gates testifies in Novell suit vs. Microsoft.

Cadbury's trademarks its distinctive shade of purple.

David Beckham's legacy starts to be assessed as Los Angeles Galaxy ending looms and Paris beckons.

Donald Trump estimates the Trump name's worth at $3 billion.

eBay buys Hunch to help discern individuals' taste. 

GE expands to Iraq.

GM retools former Saturn site and prepares to manufacture China autos in Egypt.

HP reports spending $3.3 billion on WebOS as Meg Whitman sets course for turnaround.Continue reading...

brand news

In the News: Pringles, Facebook, Dodgers & more

Posted by Dale Buss on November 2, 2011 08:55 AM

In the News

P&G delays $1.5 billion sale of Pringles.

Facebook struggles to get advertisers to pay for exposure.

Los Angeles Dodgers are for sale, owner Frank McCourt confirms.

Apple sees new CEO Tim Cook make it his own.

Bank of America blinks and withdraws $5 debit-card fee.

Bloomberg Businessweek ad campaign pitches personality.

BMW may see profit lead evaporate as new 3 Series eats into earnings and is topped by Mercedes-Benz in U.S. October sales.Continue reading...

celebrity brandcasting

Spice Girl Geri Halliwell the Latest in a Long Line of Pop Stars' Lifestyle Brands

Posted by Abe Sauer on October 31, 2011 05:33 PM

Former Spice Girl Geri Halliwell just revealed her lingerie collection for Next in the UK. Available in spring 2012, Halliwell made no bones about her goal: "Basically, my aim was to make boobs look bigger and bums smaller."

Halliwell is just the latest pop star who has discovered that licensing her brand for a consumer line is far more lucrative than making music. From Kylie Minogue to Jessica Simpson to Jennifer Lopez to Gwen Stefani to Lady Gaga, pop stars and brand licensers are making beautiful, profitable music together.Continue reading...

celebrity brandcasting

Celebrity Brands: The Half-Billion Dollar Man vs. the Billion Dollar Woman

Posted by Shirley Brady on December 9, 2010 11:30 AM

The Boston Red Sox have reportedly signed Carl Crawford to a seven-year, $142 million contract, but the baseball deal pales in comparison to another multi-million contract this week.

Shock jock Howard Stern announced on his Sirius XM satellite radio show today that he has agreed a new five-year contract work $500 million which will also bring his show to mobile devices.Continue reading...

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