Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: Apple, Monster, Twitter and more

Posted by Dale Buss on May 1, 2013 09:15 AM

In the News

Apple sells largest corporate-bond offer in history.

Monster sues to halt effort to curb energy drinks.

Twitter opens up self-serve ad platform to all businesses.

Chrysler Group auto sales rose 11 percent in April; Ram truck sales were up 49 percent.

Coda Holdings electric-vehicle maker files for bankruptcy.

College Football Playoff unveils new (and quite boring) logo. 

Domino's results ride pan pizza wave.

Fisker Automotive fell apart because it sought too much, too fast.

Ford says sales of Lincoln MKZ have shaken off supply and launch problems.Continue reading...

brand news

In the News: IBM, AB InBev, Dell and more

Posted by Dale Buss on April 19, 2013 09:19 AM

In the News

IBM may sell part of its server unit to Lenovomisses estimates for first time since 2005 and struggles to deal with mobile computing shift.

AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.

Dell sees Blackstone end its pursuit.

Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.

Al Jazeera pushes back U.S. launch date.

Amazon may be unveiling mobile payments solution according to patent filing. 

The Atlantic magazine plans to launch paid digital content.

Avis taps celebrities to target "professionals" in new ad campaign.

BBC America and Twitter announce content-sharing partnership.

Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...

brands with a cause

Brands Go Blue for Autism Awareness Month

Posted by Sheila Shayon on April 5, 2013 05:17 PM

1 in 88 children born today will have autism, according to the CDC's latest prevalence report. April is awareness month for the fastest growing developmental disorder in the U.S., and brands are doing their part to shine a (blue) light on those affected and contribute to research. 

JetBlue’s “Wings for Autism” program works with local autism awareness groups to aid families with special needs children while traveling. The program, which was initiated at Boston's Logan International Airport, allows families to familiarize their children with the flying process ahead of time, including the sights and sounds, which austistic children are particularly sensitive to. On May 6, the program will be featured at Long Beach and Burbank airports, with plans to host a similar event at New York's JFK International Airport later this year.Continue reading...

brand news

In the News: Frommer's, Facebook, Apple and more

Posted by Dale Buss on April 4, 2013 09:37 AM

In the News

Arthur Frommer buys back travel book brand from Google, which acquired it with big plans last August.

Facebook readies for rumored phone event today.

Apple's futuristic campus project runs late and $2 billion overbudget.

BlackBerry turns mobile website into "test drive" of new Z10 phone, kills off BBM music service.

CVS and Rite-Aid target allergy season.

ConAgra boosts ad spending as commodity costs drop.

Detroit Electric launches Tesla rival.Continue reading...

viral buzz

April Fools' Day 2013: Google Leads Brand Pranks Sweeping the Web

Posted by Mark J. Miller on April 1, 2013 05:54 PM

Every April 1st, Google tries to outdo itself with a new array of April Fools' Day pranks, and this year was no different.

Users of Google quickly spotted a “Google Nose” link that appeared on April 1st that invited consumers to smell what they are seeing on the site, whether it is a campfire or a flower. Or, at least, it would let them “leverage new and existing technologies to offer the sharpest olfactory experience available.”Continue reading...

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

ready for takeoff

Delta's Digital Savvy Lands Airline in Top Slot on Annual WSJ Ranking

Posted by Mark J. Miller on January 11, 2013 03:29 PM

Passengers stuck inside the plane trapped in the melting tarmac at Washington’s National Airport last July or who happened to be nearby the gent who stripped naked at the Portland International Airport last April to protest the TSA screening process, you might not think that air travel has gotten better recently. 

But the Wall Street Journal’s annual Middle Seat airline scorecard wrapping up airlines' 2012 performance is now out and it showed some improvements industrywide. The percentage of planes pulling in within 15 minutes of when they were supposed to went up to 79 from 76 the year before. Flights cancelled went down to 1.4% from 2.1% in 2011. Fewer bags were lost. Of course, it helped that fewer planes were flying last year, which eased congestion at the gate.

One airline in particular was likely doing the most celebrating: Delta. It had been the worst-ranked airline in 2010 but took a few measures in the past two years to get back to the top. “Careful study of when and where cancellations are most likely, and adjusting spare aircraft availability to keep flights moving if there is a breakdown helped, as did a rebuilt baggage system at its Atlanta hub to reduce lost luggage,” the Journal reports.Continue reading...

in the spotlight

Gun Fans Also Cheer Sale of Bushmaster Rifle Parent Freedom Group

Posted by Abe Sauer on December 19, 2012 10:11 AM

"The Freedom Group came in and consolidated production and just alienated everybody because they bought up these great brands and then destroyed them... it is fu***ng up some of the best brands in the gun world."

Robert Farago, publisher of the popular gun blog The Truth About Guns, told me that about the Freedom Group a month before the shootings in Newtown, Connecticut, involving its gun brand Bushmaster. It was a month and a few days before Cerberus Capital Management announced it would sell its 95 percent stake in Freedom Group, citing the school tragedy which had, in its words, "raised the national debate on gun control to an unprecedented level."

Investors saw Cerberus' move as a surprise (an added wrinkle: the father of the founder of Cerberus lives in Newtown) despite the raging gun debate. But many in the gun owning community saw it as a ray of hope. Finally, maybe, some classic gun brands would be free from an umbrella group that, in the opinion of many, was destroying untold brand value.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein