Interbrand IQ: The Best Asian Brands Issue

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Cheap Frills: ANA and AirAsia Launching Budget Airline

Posted by Mark J. Miller on July 22, 2011 02:00 PM

Next time you need to get to Japan but don’t have too much cash in your pocket, you may be in luck.

AP reports that ANA (All Nippon Airways) and Malaysian budget carrier AirAsia are working together to launch a budget airline in 2012 that will serve Japanese domestic travelers as well as international travelers that are flying in and out of Japan.

ANA is Japan’s largest airline but “it has been seeking to strengthen its foothold in the low-cost market amid growing competition,” AP reports. The deal follows news last September that ANA planned to launch a new low-cost carrier in the region.Continue reading...

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