Interbrand IQ: The Best Asian Brands Issue

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Qantas Launches Discount Asian Airline, Biofuel Flights

Posted by Shirley Brady on March 26, 2012 11:45 AM

Australia's Qantas is expanding into Asia with a joint venture between budget carrier Jetstar and China Eastern airlines. The new regional discount airline, to be branded as Jetstar Hong Kong, will launch as HK's first low-cost carrier in mid-2013. Qantas also just announced it's launching Australia's first commercial flights using biofuels, with the first flight using SkyNRG's World Wildlife Fund-endorsed sustainable fuel scheduled for April 13th.

brand news

In the News: UBS, Skype, VW & more

Posted by Dale Buss on July 5, 2011 09:00 AM

In the News

Baidu and Microsoft team up for English search in China.

BMW widens US luxury sales lead over Lexus.

Coca-Cola emphasizes content over advertising in reaching consumers.

Craftsman pitches tools to the unhandy.

Diageo switches focus to emerging markets.

Disney looks to King of the Elves.

Exxon Mobile leaks oil in to Yellowstone River.

Facebook is reportedly launching Skype video chat this week.Continue reading...

brand news

In the News: BP Goes on the Offensive

Posted by Shirley Brady on June 4, 2010 08:00 AM

BP's new commercial featuring CEO Tony Hayward hit YouTube and US TV yesterday. The damage control isn't just aimed at BP's brand, but the "gaffe-prone" Hayward and images such as AP's latest. After addressing BP on CNN last night, a "furious" President Obama is heading to the disaster site again today. And crowdsourcing solutions to the spill is officially a cottage industry.

McDonald's recalls 12 million cadmium-tainted Shrek Forever After glasses.

NYC mayor Mike Bloomberg appeals directly to LeBron James to join the Knicks.Continue reading...

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