Learn more about Sustainable Brands 2015 San Diego

brand news

Brand News: Monster, Samsung, Apple and more

Posted by Dale Buss on August 15, 2014 09:34 AM


Coca-Cola buys 17 percent of Monster Beverage for $2.2 billion.

Samsung buys Internet of Things startup SmartThings.

SeaWorld bows to pressure, agrees to upgrade killer-whale habitats.

Walmart sales and traffic woes continue as CEO vows to fix problems.

Apple places pricey bet on sapphire screens and stores user data in China while CEO Tim Cook participates in ALS Ice Bucket Challenge.Continue reading...

brand news

In the News: Ford, iPhone 5, Lance Armstrong and more

Posted by Dale Buss on January 15, 2013 09:01 AM

In the News

Ford tops Experian loyalty ranking as automaker earmarks "billions" for relaunching Lincoln — and may alter marque to please Chinese car buyers.

Apple stock slides on disappointing iPhone 5 sales.

Lance Armstrong creates buzz in advance of "emotional" TV confession with Oprah Winfrey.

Alibaba says founder is to leave CEO post.

BMW and Mercedes-Benz are chasing younger buyers.

Brandweek is being revived, at least in name.

Burberry says own-store sales rise but wholesale suffers.Continue reading...

branding together

Walmart, Tesco Cozy Up to Restaurant Partners

Posted by Mark J. Miller on January 9, 2013 04:28 PM

Ordering fast food is pretty easy to do, but fast-food marketing execs are aiming to make it even easier for consumers, while also saving a bundle on real estate by opening their new locations under someone else's roof.

Nation’s Restaurant News reports that a few fast-food chains aren’t spending all the bucks of creating new standalone locations but instead investing in opening up new eateries inside existing supermarkets, retailers, and convenience stores. While nested within a retailer's branded storefront, bringing their food services directly to shoppers also helps to differentiate the stores from their competitors. Such U.S. fast-food brands as Checkers Drive-In, Fazoli’s and Huddle House are “investing in nontraditional partnerships,” NRN notes, in order to “reach more customers and better serve their franchisees.”

As part of its franchising push with sister brand Rally's, Checkers has opened two in-store Walmart locations and is looking into adding more. “It has to be the right type of partnership,” commented Jennifer Durham, VP of franchise development for Checkers and Rally’s. “With Checkers and Rally’s being the most value-relevant brands in QSR and Walmart being the most value-relevant retailer, it made sense to join forces. We wouldn’t go into a Nieman-Marcus, because that’s not where our consumers live.”Continue reading...

brand commentary

Walmart's New Healthy Labels: Great for You, or Great for Them?

Posted by Barry Silverstein on February 9, 2012 06:15 PM

Built on the back of its ubiquitous retail operation, Walmart has become the largest grocer in the U.S. That position carries with it a certain responsibility, and Walmart is rising to the occasion. The company, for example, has been publicly acknowledged by the first lady, Michelle Obama, for its work in helping to encourage healthy eating and fight childhood obesity.

As we noted here earlier, Walmart's latest entry into the nutritional battlefield is a product labeling strategy it calls "Great for You." As the company explains, this "nutrition icon" will begin appearing this spring on foods that "meet rigorous nutrition criteria informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM)."

At first, the green "Great for You" labels, depicting a non-descript person with arms raised, will appear only on products within Walmart's own brands, Great Value and Marketside. Walmart claims, however, that it will allow other brands to make use of the label on products adhering to the same criteria with no licensing fee. In theory, this would help level the playing field between Walmart branded products and other brands sitting on Walmart shelves. But does it?Continue reading...

private brand

SuperValu Consolidates Private-Label Store Brands

Posted by Mark J. Miller on June 20, 2011 05:30 PM

SuperValu, the third-largest food-retailing chain in the U.S., may own a number of grocery chains, but it would like shoppers to start noticing something that is the same about its businesses: the store brand for all of them is the same. 

Owner of such grocery store chains as Albertson’s, Jewel-Osco, and Cub Foods, the Minnesota-based SuperValu is consolidating all of its private-label in-store brands under the name Everyday Essentials and hopes to have the project completed by February, according to the Chicago Tribune.Continue reading...

private brand

No Name Beer: Worth the Bother?

Posted by Barry Silverstein on February 9, 2011 03:00 PM

One of the more promising product segments of late has been store brands, also known as private-label products, driven by consumer demand for value. Last October, a Consumer Reports study indicated that store brands can save consumers as much as 30 percent over brand name products — a welcome relief for the recession-weary.

The latest entries in the store brands category will test a market that has been largely untapped, so to speak: value-priced beer.Continue reading...

health matters

Retailers’ Flu Shot Promotions: No Swine of the Times to Spur Consumers

Posted by Dale Buss on October 20, 2010 01:45 PM

Elmo isn't the only urging Americans to stay healthy this flu season. 

One year after the H1N1 flu epidemic (and panic) turned out to be a relative global yawn, U.S. retailers nevertheless believe they can leverage echoes of influenza anxiety into winning promotions this fall.

Target, Walgreens, Rite-Aid, and regional retailers including Jewel-Osco and Duane Reade are promoting themselves as convenient destinations for flu shots and for associated savings on seasonal-fortification products. They're already busy training more personnel in administering vaccinations, holding influenza-prevention clinics, and flocking to the flu-shot marketing theme.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia