Interbrand IQ: The Best Asian Brands Issue

rss

brand take over

Caribou Coffee is Closing Some Stores, Rebranding Others as Peet's

Posted by Mark J. Miller on April 9, 2013 12:46 PM

After 21 years in business, Caribou Coffee is suddenly facing some very grownup decisions.

America's second-largest coffee chain announced that, as of April 14, it will be closing 80 of its locations and rebranding 88 outposts as Peet's Coffee & Tea over the next 18 months, according to a statement from President and CEO Mike Tattersfield.Continue reading...

luxury watch

Luxury Brands Seeing Steady Global Growth

Posted by Sheila Shayon on March 21, 2013 10:16 AM

Luxury is back at the forefront of fashion and lifestyle despite the still shaky worldwide economy.

Findings from the 2013 Harris Poll EquiTrend, show gains in brand equity across 155 categories from auto makers to department stores across three key criteria: Familiarity, Quality and Purchase Consideration.

"This may show that after a number of years spent tightening their belts, consumers are looking to the quality and value they feel these brands provide,” said Aron Galonsky, SVP Brand and Communication Consulting at Harris Interactive.

Mercedes-Benz took top honors in the Luxury Automotive brand category for the third consecutive year, with Acura (which takes on uber-luxury in its latest US TV commercial, below), Audi, BMW, Infiniti and Land Rover receiving their highest scores ever. Harley-Davidson got its highest score in the study's 25-year history regaining top spot as Motorcycle Brand of the Year.Continue reading...

brand news

Brand News: iPhone, JPMorgan, Viacom and more

Posted by Shirley Brady on May 16, 2012 05:06 PM

Brands to Watch

Apple's next iPhone will have a bigger screen, sources tell Reuters.

JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.

Time Warner Cable and Viacom settle iPad dispute.

Air Pacific returns to Fiji Airways branding.

Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.

Chevron benefits from Japan's shift away from nuclear.

Comcast launches Skype in select U.S. markets.Continue reading...

brand news

In the News: CEO Stumbles, a Well-Lit Kindle, Facebook IPO Frenzy

Posted by Dale Buss on May 15, 2012 08:50 AM

In the News

Best BuyJPMorganYahoo CEO stumbles put ethics and mismanagement in the spotlight. JPMorgan closes ranks around embattled CEO Jamie Dimon as mega-loss is probed; and Yahoo's interim CEO Ross Levinsohn reportedly close to getting role permanently.

Amazon reportedly prepping front-lit Kindle for July.

Facebook eyes historic $12 billion to $15 billion IPO windfall and up to $104 billion valuation.

Activision Blizzard goes back to the future for new games.

Apple plans iCloud upgrade, and thinner laptops with Intel chips.

Baidu enters China's crowded low-cost smartphone market.

BMW touts "ultimate service" in new campaign.

Budweiser strikes deal with Jay-Z for annual concert.Continue reading...

brand news

In the News: Barbie, Facebook, HP & more

Posted by Dale Buss on November 14, 2011 09:05 AM

In the News

Amazon ships Kindle Fire and Kindle Touch early.

Apple searches for next retailing genius, recalls first-generation iPod Nano devices.

Audi A7 wins car of the year nod.

Barbie links with Stardoll for premium collection.

BMW promotes sustainability with China roadshow.

Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.

Borders demise parsed by Bloomberg Businessweek.

Call of Duty: Modern Warfare 3 launch smashes records.

China 'ready' to allow foreign companies to issue stock.

Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.

Citrus Australia introduces new seal of authenticity.

Crowne Plaza tilts makeover toward young travelers.

Deutsche Boerse defends NYSE Euronext deal.

Disney buys Babble.com for $40M to reach 'hipster parents.'

Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.

Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...

brand bites

Brand Bites: Ford & 7-UP in China, QR Rear Branding, Krispy Kreme & more

Posted by Abe Sauer on August 12, 2011 12:00 PM

Call it a loogo — the looted logo for the London 2012 Olympics making the rounds this week.

For the tech-savvy felon: iPad cases made from Ponzi schemer Bernie Madoff's pants (for her, there's iChoo).

There's a movement afoot to stop the Rapunzel-like long receipt madness.Continue reading...

brand larceny

In the News: Capital One, Branson, AARP & more

Posted by Dale Buss on June 17, 2011 09:00 AM

In the News

AARP rolls out new Betty White spots as organization ends opposition to cutting Social Security benefits.

Alibaba revamps consumer business.

BJ's Wholesale gets a serious bidder.

BP's former CEO Tony Hayward sees payday in new venture IPO.

Capital One to pay $9B for ING Direct, subject to regulatory approval.

Casey Anthony case dubbed "social media trial of the century."

Chrysler faces high expectations for 300.Continue reading...

brand news

In the News: IBM, Oprah, Lady Gaga & more

Posted by Shirley Brady on May 23, 2011 09:00 AM

In the News

Amazon "gives away" Lady Gaga's new album for 99 cents.

AOL shuts down India portal.

Apple rumored to be planning a store in NYC's Grand Central and a curved glass iPhone.

Barnes & Noble's Nook "crushes" Amazon's Kindle in the glossy magazine department.

Cisco accused of aiding Chinese crackdown on dissidents.

Disney's Pirates of the Caribbean 4 scores fourth biggest global weekend opening.

Ellen DeGeneres boycotts Twitpic in wake of Twitter app's photo agency deal. 

Ford plans in-car driver health monitoring with Medtronic.

Foursquare and Groupon reportedly in partnership talks.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein