Posted by Barry Silverstein on June 6, 2012 06:05 PM
In the annals of brand taglines, "Nobody Doesn't Like Sara Lee" is considered a timeless classic. It evoked images of delectable baked wholesome goodies, fresh from the oven. As a result, the Sara Lee name was indelibly etched into the minds of a generation of moms. (Actually, the full tagline was "Everybody doesn't like something, but nobody doesn't like Sara Lee.")
But that was yesterday. Today's Sara Lee is moving in an entirely new direction — with a product line that concentrates on packaged meats rather than baked goods. So goodbye "Sara Lee" and hello Hillshire Brands, the official new name of the food company's North American foods business as a result of its corporate split. According to a press release, "The new name of the company ... will become effective after the June 28, 2012 spin-off to shareholders of its international coffee and tea business."
It's a natural evolution, given the fact that Sara Lee had already divested itself of the snack cakes and cookies that were its claim to fame. Still, when a brand name with the equity of Sara Lee is abandoned, well...Continue reading...
mom's the word
Posted by Sheila Shayon on July 29, 2010 01:00 PM
While BlogHer attracts more than so-called "mommy bloggers" (a term uniformly disliked by moms who blog, by the way), its sixth annual conference, taking place next week in New York, has attracted a slew of high-profile brand sponsors.
P&G, PepsiCo, Hillshire Farm/Jimmy Dean, and Walmart are among the brand marketers paying for exposure as BlogHer 2010 Diamond Sponsors.
BlogHer reaches more than 20 million women each month. Its goal is simple.Continue reading...
Posted by Shirley Brady on June 14, 2010 08:45 AM
Apple faces FTC probe over mobile ads, while its "secrecy irks Congress," says Politico. Apple also buys Siri, a voice tech startup, to compete with Google Voice.
AT&T sent a letter last night to iPad owners, explaining last week's security breach.
Cablevision is buying smaller U.S. cable operator Bresnan Communications.
Cambio, an MTV-style website, launches tomorrow from AOL and the Jonas Brothers.
Polo Ralph Lauren extends Wimbledon sponsorship.Continue reading...
close of business
Posted by Sara Zucker on March 24, 2010 06:34 PM
J.M. Smucker Co. will cut 700 jobs, which is an estimated 15% of the company. [WSJ]
"Strategic investments" helped Sara Lee to transform its Jimmy Dean brand. [Adweek]
Yelp still denies rumors that the retail review site is swayed by advertisers. [NY Times]
Manhattan's Apple store is one of the most photographed "landmarks" in the city. [CNN Money]