Posted by Mark J. Miller on April 12, 2013 05:54 PM
When it comes to headphones, it’s all about whose head they're sitting on. Last summer at the Olympic Games in London, plenty of companies shelled out millions to be official sponsors, but one that didn’t bother was likely the biggest winner. Beats by Dre headphones kept getting airtime on international TV as athlete after athlete seemed to be sporting them.
These days, the business started by one of the world’s most influential—and richest—rappers, Dr. Dre. is commanding top billing among audio equipment providers. Dre is sitting extra pretty after HTC bought a 51 percent stake in the company in 2011 to the tune of a reported $100 million. (HTC later sold back 25 percent to Dre and co-founder Jimmy Iovine for $125 million.)Continue reading...
Posted by Mark J. Miller on June 3, 2011 12:30 PM
When Game Three of the NBA Finals tips off Sunday, there will be a very small group of fans that will be waiting for one particular commercial.
The ad (watch it below) is for the 2012 Chrysler 300S, a vehicle Motor Trends called “performance-tuned” and “muscle-bound.” But the main attraction of the ad won’t be the vehicle but the man in it: Dr. Dre. Once known as Andre Romelle Young, Dre is one of the most powerful people in the recording industry.Continue reading...