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brand news

Brand News: Apple, Nespresso, JPMorgan and more

Posted by Dale Buss on August 28, 2014 09:26 AM

TOP STORIES

Apple and Samsung face off in wearables market.

Nespresso launches $550-million sustainability strategy.

JPMorgan and other banks struck by hackers.

GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.

Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.

MORE BRAND NEWS

Alibaba sees results improve ahead of IPO.

Billabong sticks to turnaround plan despite losses. 

Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...

brand news

Brand News: McDonald's, Uber, Walgreen and more

Posted by Dale Buss on August 20, 2014 09:31 AM

TOP STORIES

McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.

Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.

Staples accelerates turnaround actions as sales continue to fall.

Walgreen shakes up executive ranks after projection was off by $1 billion.

Petsmart explores possible sale.

MORE BRAND NEWS

AirAsia takes advantage while Malaysia Airlines wallows in tragedies.

Apple soars to stock record amid optimism about upcoming products.

Audi airs Emmys promo that's heavy on celebrity cameos (at top).

Boeing may boost production of its bestselling 737.

Brita recalls thousands of child water bottles.Continue reading...

brandcameo

The Envelope, Please: The 2014 Brandcameo Product Placement Awards

Posted by Abe Sauer on February 27, 2014 02:04 PM

Welcome to brandchannel's annual Brandcameo Product Placement Awards.

For more than a decade, Brandcameo has tracked product placement and brand appearances in every No. 1 film in Hollywood. Since 2004, the Brandcameo Awards have been honoring the good, the bad, and the ugly (and the most) product placement in tandem with the annual Oscars buzz.

If one thing is evident in the product placement industry, it's that brand cameos in films are on a steady decline. 2013's average of 9.1 product placements per No. 1 film is the lowest since 2001, when we first started tracking this space. With directors looking to de-clutter their work, producers looking to wrangle more marketing tie-ins off-screen and new film technology proving challenging for brand placements, the big screen is becoming less and less of a billboard for brands. 

This year, Brandcameo hands out awards for the best and worst product placement, the Lifetime Achievement Award, the Forrest Gump Award for Achievement in Reverse Product Placement, as well as awards in 14 other categories.

But there's no spoilers here. Check out the big winners (and losers) of the 2014 Brandcameo Product Placement Awards, covering films released in 2013, after the jump.Continue reading...

that's entertainment

Ron Burgundy Is Absolutely Everywhere As "Anchorman 2" Debut Nears

Posted by Dale Buss on December 9, 2013 12:04 PM

By now, it really doesn't matter if Anchorman 2: The Legend Continues is any good or not, or even if it appeals only to true Will Ferrell aficionados. Several days ahead of its release, the movie already could qualify for its own new category in any Hollywood awards show: Most Outrageously Successful Advance Promotion for a Film.

Ferrell, in his signature Anchorman burgundy--and Burgundy--garb has been everywhere promotionally, sometimes with fellow cast members including Steve Carrell, in one of the most overwhelmingly memorable integrated-marketing pre-launch campaigns in movie history. Or certainly Ron Burgundy might put it that way.

All the stuff with the Dodge Durango and horses and dancers turned out to be only a tease. Since that campaign began a few weeks ago, Burgundy also has been seen shilling for everything from Riviera Imports' "Great Odin's Raven Special Reserve" to Ben & Jerry's very real new flavor, "Scotchy Scotch Scotch" (which, surely to his dismay, contains no real alcohol). Continue reading...

personal brands

Is This the End of the Tim Tebow Brand? Not Likely

Posted by Mark J. Miller on September 4, 2013 05:58 PM

Could it be the end of Tebowmania?

After being cut from the New England Patriot's roster earlier this week, Tim Tebow, the University of Florida football star, 2007 Heisman Trophy winner and creator of a new verb, "Tebowing," has once again watched his short-lived NFL career fall flat. Now a free agent, it seems as the NFL season will kick-off Thurday without its most recent marketing juggernaut—but is this really the end of Tebow the brand?

While Tebow the NFL star has left much to be desired, the handsome, well-spoken QB has done wonders for the NFL and consumer product brands alike both on and off the field, where he has struggled to succeed since his last starting bid with the Denver Broncos. But the marketing phenomenon that is Tim Tebow has long outlasted his career as a first-string quarterback.Continue reading...

personal brands

As Tim Tebow Brand Falters, Marketers Try to Make Sense of the Future

Posted by Ben Berkon on May 1, 2013 12:52 PM

Claiming Tim Tebow was a bad quarterback in 2012 is almost an unfair statement. The former Florida Gators standout only threw the ball eight times as a New York Jet—and to his credit, completed six of those passes. Surely fans, prospective front offices and even vocal ex-teammates would need a slightly larger sample size to evaluate the talent and future of a player.

Yet, there will not likely be any more chances for Tim Tebow to prove himself in the National Football League—at least not in the foreseeable future. The New York Jets released their fourth string QB after surprisingly drafting West Virginia star Geno Smith 39th overall, making Tebow an unrestricted free agent. Apparently, only the Omaha Beef indoor team has knocked on Tebow's door since. Heck, even the Montreal Alouettes of the Canadian Football League passed on him.

Tebow has become somewhat of an enigma in the professional sports circuit. While his performance on the field has been anything but exceptional, his sterling brand has remained remarkably strong. Very strong, in fact, according to Henry Schafer, the executive Vice President of The Q Scores, which rank athletes and celebrities based on their positive impressions in the public. This now-mainstream analytics measurement has helped Tebow land a variety of endorsements throughout the years, and may ultimately contribute to a stay in his popularity.Continue reading...

viral buzz

Glock, Jockey, Lululeather and Other April Fools' Brand Stunts We Missed

Posted by Abe Sauer on April 3, 2013 10:01 AM

You've certainly read about Google, YouTube, American Eagle, BMW and other major branded April Fools' hijinks. But, below, smaller brand-focused April Fool's jokes you probably missed.

At top, Jockey Sport amended its landing page to announce a new product: The environmentally friendly NearlyNaked running shoe, made completely from recycled underwear. And below, the lately maligned Lululemon addresses its sheer yoga pants crisis with a material that licks that problem: leather.Continue reading...

personal brands

Tim Tebow Speaks, Doesn't Strut, for Jockey

Posted by Dale Buss on June 27, 2012 02:11 PM

It may be only a matter of time before Tim Tebow's sustained reputation as the NFL's "good guy" runs smack into his growing chops as an underwear model, like some unfortunate tailback trying to run through a hulking defensive lineman. But don't count on that happening any time soon.

For now, as he readies for the next buzz-worthy chapter in his short but colorful professional-football career and practices for his first season with the New York Jets, Tebow and his most notable corporate sponsor, Jockey International, are trying to have it both ways.

In previous campaigns, they have been fully willing to flaunt his considerable physique to ply Jockey underwear. But the star and the brand have been careful not to do so in ways that would undermine Tebow's devotion to personal chastity and his Christian faith.

That was the case again when Jockey asked Tebow to kick off its "Hot City Cool Down" campaign at a fashion show in Orlando. Tebow, dressed in a Jockey t-shirt and jeans, emceed the affair while male and female models showed off Jockey undergarments — and he left the modeling to the professionals.Continue reading...

elsewhere on brandchannel

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brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

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