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political season

Gotta Vote? Jay-Z's Obama Endorsement Highlights Bud Light, Too

Posted by Shirley Brady on October 16, 2012 10:17 AM

Timed to tonight's townhall debate with CNN's Candy Crowley moderating, the Obama presidential election campaign released this commercial starring Jay-Z, titled "The Power of Our Voice." That voice, as described by the campaign:

Gotta vote? Go here: http://OFA.BO/7WVtHh

Jay-Z shares why it is important to exercise your right to vote and how President Obama represents the power of our voice. 

As Jay-Z shares:

"For so long, there was this voice that was silenced out there as far as exercising your right to vote. I think it was a voice that was silent because people had lost hope. They didn't believe that their voice mattered or counted."

"Now people are exercising their right, and you are starting to see the power of our vote. He made it mean something for the first time for a lot of people."

So is "Gotta vote?" the new "Got milk?" And why is it a question instead of a call to action — "Yes, you've got to vote!" 

The commercial highlights Obama's cameo-by-video during the performer's Bud Light-sponsored Made in America Festival concert, which took place last month in Philadelphia, where the Brooklyn Nets co-owner was emblazoned with logos for the team.

There's also an iPhone hoisted (by Beyonce - watch for the blue nail polish - at the :34 mark), and of course the Obama-Biden logo at the end.

social marketing

Facebook Tries to Wean Marketers Off Clicks

Posted by Sheila Shayon on October 1, 2012 04:46 PM

Facebook COO Sheryl Sandberg is busy pitching Wall Street and Madison Avenue on FB advertising, calling it "incredibly effective" in her first post-IPO interviews. She's not the only Facebook exec defending the efficacy of ad campaigns using the social graph, even as the FTC raises privacy concerns about FB's new partnership with Datalogix for ad metrics, and social ad skeptic GM challenged the site's analytics.

With its stock down 43% since its May IPO, new initiatives to increase revenue including mobile ads and now the Datalogix union are attempts by the social behemoth to wean marketers off clicks, which is the key metric pitched by Google. Instead, Facebook is focusing not on the click-through rate (CTR) but on the number of times a user sees an ad (and whether the campaign has reached its target audience) as more effective metrics to track in marketing.

Indeed, Facebook reports that fewer than 1% of in-store sales tied to brand campaigns come from people who clicked on an ad.Continue reading...

social media watch

Pinterest: Hot on the U.S. Campaign Trail, Hotter in Latin America

Posted by Sheila Shayon on June 15, 2012 03:14 PM

Pinterest has become the dark horse in the U.S. election season. First Lady Michelle Obama this week joined as part of her husband's re-election campaign, with three boards — Father's Day, Around the White House, and Great Memories. Michelle’s account, like her husband’s, is run by Obama 2012 campaign staff, with original "pins" signed "-mo."

Mrs. Obama joins the President (the only other account she's following), Vice President Joe Biden ... and Ann Romney, who helped raise awareness in Pinterest among her fellow Mormon wives while tacitly supporting hubby Mitt's presidential run. 

While pinning may now be seen as a precursor to winning, Pinterest is on fire in Latin America, the most socially-engaged market anywhere and home to the fastest growing group of "pinners" on the planet.Continue reading...

brand news

Brands to Watch: Lady Gaga, John Galliano, J&J and more

Posted by Shirley Brady on April 15, 2011 07:00 PM

Brands to Watch

US attorney shuts down online poker sites, while FTC goes after fake news sites hawking acai berry and other diets.

President Obama calls for secure online ID system, as VP Joe Biden calls piracy "outright theft."

Cablevision brings Hulu, iTunes and web video to TV.

John Galliano fired by his namesake fashion label.

Google frustrated by music label talks.

J&J eyes buying Swiss firm, Synthes, for $20B.Continue reading...

viral marketing

The Secret to YouTube Marketing: Praise the President

Posted by Shirley Brady on November 16, 2010 10:00 AM

Looking to build your brand on YouTube? You might consider a shout-out to the White House.

It certainly worked for Kendra Backer and Zach Davis, the youthful co-owners of The Penny Ice Creamery in Santa Cruz, CA. The couple were called by U.S. VP Joe Biden in a staged photo opp after sharing their small business loan success story in a YouTube video (watch it after the jump) that they uploaded on the eve of the recent elections that saw U.S. Democrats lose the House of Representatives.

Biden's team didn't stumble on their video. Backer and Davis first flagged it for the White House's new media team. Now that's stone-cold savvy.Continue reading...

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