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super bowl

Super Bowl Ad Watch: A Crucial Play for Research In Motion's Blackberry 10

Posted by Dale Buss on January 25, 2013 06:10 PM

Above: Tracy Morgan in a teaser for Kraft's Super Bowl ad for its Mio water mix-ins.

There's no doubting the need or the stakes. That's why it isn't too surprising Research in Motion revealed on Friday that it will air a 30-second advertisement for its new BlackBerry 10 smartphone and operating system during the Super Bowl on Feb. 3.

BlackBerry's market share has dwindled, of course, in the wake of the onslaught by Apple, Google and Samsung on the smartphone market. Yet RIM executives have been maintaining that the 10 — with an all-new modus operandi and hardware — is not only the company's last chance, but also a game-changer. They're scheduled to reveal details on Wednesday.

"A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," RIM CMO Frank Boulben said in a statement. The company already staged an ad takeover of the home page of the New York Times website in December.Continue reading...

truth in advertising

Skechers Settles FTC Toning Shoe Suit for $40 Million

Posted by Shirley Brady on May 16, 2012 01:14 PM

The Federal Trade Commission announced today that Skechers has agreed to pay $40 million to settle false advertising charges that, as to USA Today puts it, "mislead consumers with claims that its toning sneakers would do everything from help them lose weight to make their 'bottom half their better half' without ever going to a gym."

The settlement, which will be used to provide refunds to buyers of Shape-ups and other Skechers toning sneakers, is believed to be the FTC's largest ever involving consumer refunds, David Vladeck, director of the FTC's Bureau of Consumer Protection, told USA Today.

“Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health,” stated Vladeck in a press release. “The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”

The announcement follows Reebok's $25 million settlement in September following similar FTC charges regarding its toning shoe marketing claims. Skecher's settlement was larger than Reebok's, Vladeck told USA Today, because it has a bigger slice of U.S. market share for toning sneakers. Skechers' toning shoes were promoted with celebrity endorsements by Brooke Burke, Joe Montana and Kim Kardashian (in a 2011 Super Bowl commercial).Continue reading...

ad watch

Ad Watch: Alec Baldwin vs. John Krasinski, Ford Focus Doug and more

Posted by Shirley Brady on May 12, 2011 05:00 PM

Above, the latest "trash talking" spot from New Era Caps featuring Alec Baldwin and John Krasinski.

Below, new commercials from P&G, Ford, Dr. Pepper, Kraft and more.Continue reading...

brand news

Brands to Watch: BlackBerry, CNN, Yahoo

Posted by Shirley Brady on December 16, 2010 06:00 PM

Brands to Watch

Apple opens new Mac software store, enables peer-to-peer app sharing.

BlackBerry parent RIM beats analyst estimates.

Canada Goose challenged by knock-offs.

Chevron and BP named in latest WikiLeaks cables.

CNN bids adieu to Larry King, pads schedule until Piers Morgan debut.

Dramamine brand sold by J&J for $76 million.Continue reading...

brandcameo

Academy Awards Advertisers Offer Winners, Losers

Posted by Abe Sauer on March 8, 2010 02:50 PM

When it comes to advertising, The Academy Awards can't compete with the Super Bowl. However, a slew of brands paid more than a million dollars per spot for some serious exposure during last night's ceremony. Some wasted their money. Some didn't. A couple really stood out.

American Express and Hershey's went the Good Samaritan route, linking their brands to charitable works. Specifically, AmEx promoted its Takepart.com site while Hershey's raised awareness for its Milton Hershey School. The latter was impactful, employing the line "Every Hershey's product you've enjoy supports the Milton Hershey School."Continue reading...

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