Posted by Dale Buss on April 23, 2012 09:01 AM
Walmart copes with fallout from revelations of bribery in Mexico.
Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.
Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.
Amylin is searching for a buyer.
Audi sees demand surge in China and U.S.
Avon arrives late at e-commerce.Continue reading...
Posted by Dale Buss on April 11, 2012 08:52 AM
AIG plunges back into U.S. real-estate investing.
Alcoa posts surprise profit after aluminum orders climb.
Amazon adds in-app purchases to woo developers away from Apple.
BJ's Wholesale Club grows locally produced program.
Best Buy CEO Brian Dunn quits amid "personal-conduct" probe.
Coty explores U.S. IPO potential.
Cracker Barrel adopts poison pill.
Denny's rolls up Millennial views with "Always Open" web series. Continue reading...
Posted by Dale Buss on March 20, 2012 09:02 AM
Amazon acquires Kiva Systems for warehouse automation.
Apple sold 3 million new iPads in first 3 days, while legal handling of iPad China trademark dispute questioned, while app developers favor iOS platform.
AstraZeneca abandons experimental antidepressant.
Bed, Bath & Beyond deals with radioactive scare.
Cheesecake Factory revamps menu.
Chevron faces troubled waters after spill off Brazil.
Disney writes down John Carter as flop.
GM faces labor push-back in Europe.
Gap opens first store in South Africa.Continue reading...
Posted by Dale Buss on March 16, 2012 09:04 AM
Airbus sees more jet orders held up in emissions row with China.
American Airlines races against clock in bankruptcy court.
Apple faces pressure over app store fraud as fans line up around the world for new iPad.
BCE buys Astral Media for $3 billion, shakes up Canadian media landscape.
Centers for Disease Control launches grisly new anti-smoking ad campaign.
China corporate espionage makes cover of Bloomberg Businessweek.
Cisco increases focus on video delivery with purchase of NDS.
Derek Lam resigns as creative director of Tod's.
Disney pulls in movie production reins after John Carter flops.Continue reading...
Posted by Abe Sauer on March 9, 2012 06:33 PM
When it coms to the three major films opening this weekend and their potential for product placement, it's all about location, location, location.
Two of the films feature young professionals making their ways through the big city. The other begins in the mid-1800s and then moves to Mars. Which one do you think offers more onscreen opportunities?Continue reading...
Posted by Dale Buss on February 6, 2012 05:08 PM
As the world's biggest stage for marketers, we'd have to give Super Bowl XLVI, generously, a B-minus. While the game was compellingly competitive right until the last play, and Madonna acquitted herself pretty well for a 53-year-old halftime-show attraction, America's brand marketers barely held up their end of the extravaganza.
For one thing, there was no genuine stand-up-and-cheer advertising moment during NBC's telecast as there was last year, in Chrysler's spot featuring Eminem and its new Chrysler 200 "Imported from Detroit," although Clint Eastwood was a worthy successor.
In fact, stand-out moments in the ads were almost non-existent; the humor that carried most of the ads didn't come close to an outbreak of hilarity; and a few spots manifested jump-the-shark syndrome, such as an NBC promo that cameoed Betty White.Continue reading...