brand news

Brand News: Samsung, Coca-Cola, WhatsApp and more

Posted by Dale Buss on October 7, 2014 09:44 AM

TOP STORIES

Samsung blames weak mobile sales for sagging results.

Coca-Cola settles suit over deceptive labeling of Vitaminwater.

Nike named most valuable sports brand by Forbes.

Siemens backs effort to turn London's iconic telephone boxes free, green and solar.

Facebook closes WhatsApp acquisition with final bill of $22 billion as Hellmann's tests WhatsApp marketing as Yahoo eyes Snapchat.

MORE BRAND NEWS

Apple's iPad named top brand by kids as Amazon's Fire HD 6 tablet gets thumbs up by the Wall Street Journal.

AT&T apologizes for minor data breach.

Adidas struggles in America.Continue reading...

brand news

In the News: HP, Samsung, American Airlines and more

Posted by Dale Buss on October 6, 2014 09:07 AM

TOP STORIES

HP confirms plans to split company, including more layoffs.

NBA reaches long-term rights deals with Time Warner and Disney, which is also busy bailing out Euro Disney.

Samsung spoofs Apple iPhone6 woes with bend testearmarks $15 billion on memory-chip production for new devices.

American Airlines and Cadillac partner to offer exclusive benefits to travelers.

Tesla prepares certified used-car plan.

MORE BRAND NEWS

Adobe expands its Creative Cloud sharing and syncing tools.

Audi sales boom prompts dealers to up investments.

BFGoodrich launches tire-toughness campaign.Continue reading...

brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

brand news

In the News: BofA, Glenn Beck, Porsche & more

Posted by Shirley Brady on September 9, 2011 09:00 AM

In the News

Green Bay Packers defend title to win NFL kickoff game, while Bud Light kicks in as NFL sponsor, and Coors Light debuts new campaign.

President Obama presents $447 billion jobs stimulus plan to tough audience.

American Apparel search for plus-size models backfires.

Aquascutum among brands finding new life in China.

Bank of America could shed up to 40,000 jobs.

Facebook complaints can't get an employee fired, judge rules while site adds five languages.

John Galliano  found guilty in anti-racism case.

Glenn Beck launches web TV network.

Google details electricity usage.Continue reading...

celebrity brandmatch

Dior Revives Hollywood Legends for Charlize Theron Perfume Spot

Posted by Shirley Brady on September 5, 2011 12:16 PM

Dior invites viewers to play spot-the-dead-celeb in its latest commercial. Directed by Jean-Jacques Annaud and filmed in the stunning Hall of Mirrors at Versailles, it broke Sunday night on French TV. (Versailles was the setting for Dior's 60th anniversary celebration in 2007, under ousted design head John Galliano.)

The new 90-second ode to Hollywood glamour for Dior J'Adore perfume features Charlize Theron — not to mention (spoiler alert!) digitally integrated footage of Marilyn Monroe, Marlene Dietrich and Grace Kelly. Check out Theron's earlier spots for the perfume below.Continue reading...

brand news

Brands to Watch: Palin, Facebook, Hulu & more

Posted by Shirley Brady on June 22, 2011 06:00 PM

Brands to Watch

ANA weighs FDA lawsuit over graphic cigarette pack warnings.

AT&T, T-Mobile and Verizon-backed ISIS brings NFC swipe-and-payments to Austin, TX.

Barnes & Noble digital plan pays off (but at a cost).

Facebook seeks pre-IPO feedback from marketers.

Glen Campbell announces he has Alzheimer's.

GM woos owners of defunct car brands.Continue reading...

brand news

In the News: AT&T, HuffPo, Yahoo & more

Posted by Dale Buss on June 22, 2011 09:00 AM

In the News

Accenture strikes outsourcing agreement with Nokia.

Adidas faces French inquiry.

Adobe sales exceed estimates, but challenged in Europe.

Airbus racks up orders at Paris Air Show while Boeing dazzles with latest version of its venerable jumbo jet.

Amazon expects to sell 4 million tablets this year.

AOL UK relaunches homepage with Tesco sponsorship.Continue reading...

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