2014 Brandcameo Product Placement Awards

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

brand news

In the News: BofA, Glenn Beck, Porsche & more

Posted by Shirley Brady on September 9, 2011 09:00 AM

In the News

Green Bay Packers defend title to win NFL kickoff game, while Bud Light kicks in as NFL sponsor, and Coors Light debuts new campaign.

President Obama presents $447 billion jobs stimulus plan to tough audience.

American Apparel search for plus-size models backfires.

Aquascutum among brands finding new life in China.

Bank of America could shed up to 40,000 jobs.

Facebook complaints can't get an employee fired, judge rules while site adds five languages.

John Galliano  found guilty in anti-racism case.

Glenn Beck launches web TV network.

Google details electricity usage.Continue reading...

celebrity brandmatch

Dior Revives Hollywood Legends for Charlize Theron Perfume Spot

Posted by Shirley Brady on September 5, 2011 12:16 PM

Dior invites viewers to play spot-the-dead-celeb in its latest commercial. Directed by Jean-Jacques Annaud and filmed in the stunning Hall of Mirrors at Versailles, it broke Sunday night on French TV. (Versailles was the setting for Dior's 60th anniversary celebration in 2007, under ousted design head John Galliano.)

The new 90-second ode to Hollywood glamour for Dior J'Adore perfume features Charlize Theron — not to mention (spoiler alert!) digitally integrated footage of Marilyn Monroe, Marlene Dietrich and Grace Kelly. Check out Theron's earlier spots for the perfume below.Continue reading...

brand news

Brands to Watch: Palin, Facebook, Hulu & more

Posted by Shirley Brady on June 22, 2011 06:00 PM

Brands to Watch

ANA weighs FDA lawsuit over graphic cigarette pack warnings.

AT&T, T-Mobile and Verizon-backed ISIS brings NFC swipe-and-payments to Austin, TX.

Barnes & Noble digital plan pays off (but at a cost).

Facebook seeks pre-IPO feedback from marketers.

Glen Campbell announces he has Alzheimer's.

GM woos owners of defunct car brands.Continue reading...

brand news

In the News: AT&T, HuffPo, Yahoo & more

Posted by Dale Buss on June 22, 2011 09:00 AM

In the News

Accenture strikes outsourcing agreement with Nokia.

Adidas faces French inquiry.

Adobe sales exceed estimates, but challenged in Europe.

Airbus racks up orders at Paris Air Show while Boeing dazzles with latest version of its venerable jumbo jet.

Amazon expects to sell 4 million tablets this year.

AOL UK relaunches homepage with Tesco sponsorship.Continue reading...

Brands to Watch: Dior, Bing, Moet and more

Posted by Shirley Brady on May 12, 2011 06:00 PM

Brands to Watch

American Express forms venture with French luxury e-tailer, vente-privee.com.

Ashton Kutcher tipped to fill Charlie Sheen void on Two and a Half Men.

Bing continues to capture more searches as Microsoft's antitrust saga comes to an end.

BlackBerry product placement on BBC version of The Apprentice raises eyebrows.

BMW and Audi vie for luxury auto lead.

Bravo TV star Bethenny Frankel sued by former manager for a piece of her just-sold business.

Chevron criticized for corporate citizenship campaign in California.

Facebook claims no smear campaign intended by PR firm Burson-Marsteller vs. Google.Continue reading...

brand news

Brands to Watch: Lady Gaga, John Galliano, J&J and more

Posted by Shirley Brady on April 15, 2011 07:00 PM

Brands to Watch

US attorney shuts down online poker sites, while FTC goes after fake news sites hawking acai berry and other diets.

President Obama calls for secure online ID system, as VP Joe Biden calls piracy "outright theft."

Cablevision brings Hulu, iTunes and web video to TV.

John Galliano fired by his namesake fashion label.

Google frustrated by music label talks.

J&J eyes buying Swiss firm, Synthes, for $20B.Continue reading...

luxury watch

LVMH Buying Spree Snags Bulgari, Boosts Luxury Brands

Posted by Barry Silverstein on March 8, 2011 11:30 AM

It's getting to the point where one might consider LVMH the European Union of brands.

The French conglomerate, which legitimately calls itself a "world leader in luxury goods," owns 60 upper echelon brands, many of which have the kind of global cachet most brands can only dream about. These brands accounted last year for more than 20 billion euros in sales and 3 billion euros in profit.

The LVMH stable includes Dom Perignon, Krug and Hennessy in wine and spirits; TAG Heuer and DeBeers in watches and jewelry; Celine, Givenchy and Louis Vuitton in fashion; Christian Dior, Emilio Pucci and Fendi in perfumes and cosmetics; and beauty products purveyor Sephora in specialty retailing.

Add the one billion-euro Italian luxury jewelry brand, Bulgari to the list, acquired this week by LVMH.Continue reading...

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