campaigns

British Holiday Ads 2014: Don't Go to War Against a Penguin

Posted by Abe Sauer on November 19, 2014 04:01 PM

War, what is it good for? Absolutely nothing—except pulling at the heartstrings, perhaps.

During this most lucrative retail holiday of the year, a pitched battle is underway by UK brands looking to wrench hearts and wring a few pounds out of shoppers.

Sides have been taken by bystanders (like PETA) while newspapers' op-ed pages are weighing in on the gentlemanliness of the contest.

The winner—by a flipper—turns out to be this year's first mover waddler in the annual battle that is British holiday advertising.Continue reading...

ho-ho-holidays

Penguin Love: It's That Time of the Year for John Lewis, the Store and the Man

Posted by Mark J. Miller on November 6, 2014 01:48 PM

British retailer John Lewis has made headlines for itself since 2006 by putting out an annual short film holiday advertisement to great fanfare. Aside from being a heartwarming, music-driven spot, the ads always noticeably go out of their way to not showcase anything about the department store itself.

The videos have become an annual event of sorts for the department store, an indicator that the holiday shopping season is upon us. This year’s edition, revealed online today ahead of Friday's TV debut in the UK, tells the sweet story of a lad and his lovelorn Monty the penguin, set to British Breakthrough Artist nominee Tom Odell singing John Lennon’s Real Love.

There's also an in-store virtual reality experience, a mobile app, an online game and much, much more.Continue reading...

brand news

Brand News: Oculto, Tesla, McDonald's and more

Posted by Dale Buss on November 6, 2014 09:22 AM

TOP STORIES

AB InBev announces launch of Oculto, a tequila-flavored beer, in U.S.

Tesla issues upbeat outlook while coping with short-term problems.

McDonald's gets ready for Super Bowl ad return by shuffling execs.

Amazon unveils Echo voice recognition hub.

H&M launches Alexander Wang collection worldwide.

Nike cuts ties with NFL star Adrian Peterson. Continue reading...

campaigns

Campaign Watch: New Ads From Lexus, Coors Light, Toyota and more

Posted by Shirley Brady on November 4, 2014 07:14 PM

Lexus is promoting its RC 350 sport coupe and RC F performance coupe with a new campaign that "mirrors the story of the coupe itself—which was built from a blank canvas, unconstrained by existing designs and convention—and is centered on the theme of shattering limits."

Two new U.S. TV spots—"Face Off," starring actor Wes Bentley and directed by Sophie Muller and "From Road to Race Circuit" for the RC F—will be joined by a trio of spots targeting specific audience segments: "Flex Your Drive" for African Americans, "Shatter" for LGBT consumers and "Control Power," which targets Latinos. 

Other elements include a custom Lexus RC Flipboard magazine curating content from Esquire and Bon Appétit; a branded content partnership with Engadget and AOL called Your Brain on the RC F that will demonstrate "the science and technology behind the adrenaline rush associated with driving the RC F."Continue reading...

brand news

Brand News: Chanel, Costco, Time Warner and more

Posted by Dale Buss on October 15, 2014 09:05 AM

TOP STORIES

Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.

Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.

Costco goes to China, at least online.

EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.

Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...

brand news

Brand News: Yahoo Eyes Snapchat, HP Splits, Domino's Siri and more

Posted by Shirley Brady on October 5, 2014 12:45 PM

TOP STORIES

Domino's pitches Dom voice-ordering app in US TV spot during NBC's Sunday Night Football, as Toyota breaks first multicultural marketing spot.

Apple will reportedly reveal new iPad on Oct. 16, while Irish HQ becomes European tax battleground.

HP will announce Monday it's breaking into two companies.

Tesla reportedly readies driverless model with Tesla D, and provides wireless to S-model owners in France with Orange.

Yahoo eyes $10 billion Snapchat stake, and reaches out to agencies for brand campaign help.Continue reading...

tech in the spotlight

London Tackles Its Tech Exploit Problem with New Unilever-Backed Launchpad

Posted by Mark J. Miller on June 23, 2014 05:01 PM

Not wanting to be left behind, London hosted its first Technology Week event last week, showcasing some of the most promising startups and technology products from across the pond. 

But many of the products and concepts seen and heard at the event won't make it out of the city's limits thanks to a clogged pipeline of business development. 

"The old adage is that it gets invented in the U.K. and exploited in the US," serial entrepreneur and venture capitalist Hermann Hauser said, according to Bloomberg. "We are getting better but a lot more needs to be done."

To help combat that problem, some of the UK and Europe's biggest brands, including Unilever, John Lewis and EE are collaborating with Tech City UK to give life to The Internet of Things Launchpad Competition, which will award a total of £1 million ($1.7 million) in grants to winners who are aiming to take on projects that are “too risky for companies to take forward without support” and hope to “take companies into new innovative areas,” PopsOp reports.Continue reading...

retail

Proximity Marketing Spreads as Safeway, Duane Reade Test iBeacon Tech

Posted by Dale Buss on May 30, 2014 11:02 AM

Long past are the days when privacy advocates merely worried that GM’s pioneering OnStar service could track your car wherever you traveled using GPS technology. Now, an increasing number of retailers and other brands are using new “beacon” technology to track consumers to within several inches of their locations in stores in order to push promotions and encourage spending. 

There are lots of other potentially disruptive uses to come from Apple’s iBeacon and similar technologies though as brand transparency and consumer privacy become top of mind.

Already, for instance, Safeway has been testing an iBeacon installation that automatically offers discounts to shoppers who have downloaded the supermarket chain’s “just for U” loyalty app and walk into the store—at the exact moment when consumers are ready to shop.

Similarly, Duane Reade, the Walgreen-owned East Coast US pharmacy chain, has launched a program to fit its New York stores with iBeacons that delivery weekly ads and coupons to opted-in smartphones. “iBeacons help remove some of the obstacles of engagement and facilitate customer interaction,” Tim MacCauley, mobile commerce director for Walgreen, told Adweek.Continue reading...

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