2014 Brandcameo Product Placement Awards


Holiday Windows 2013: Brands Go Bright for Global Sidewalk Displays

Posted by Sheila Shayon on December 23, 2013 05:45 PM

In the twinkling of an eye, retailers transform their windows for the holiday season into stylish and distinct winter wonderlands. From the nostalgic to futuristic, high-tech to old-fashioned, brands around the world invest countless hours and funds into creating a special, visual experience for guests of all ages. 

With Christmas and the New Year quickly approaching, here are a few that have got us in the holiday spirit:Continue reading...

social media

Amazon, Asos Lead the Pursuit for Retail Pin-Wins this Holiday Season

Posted by Sheila Shayon on December 17, 2013 11:13 AM

Amazon.com is the most popular retail website for sharing content on Pinterest, according to a recent study from Searchmetrics on the top 10 retail sites in the US.  Since Thanksgiving, the e-tailer has generated an average number of 16,360 pins per week, trailed by Walmart, which has 5,778 pins, and Apple, which has 3,871. QVC, meanwhile, has the highest number of followers at 42,683, compared to Walmart's 33,337.

“Amazon’s content gets pinned a lot because users are inevitably browsing its site for things that they want and things make great pins,” Mark Pinsent, social content lead at Metia, told Mobile Commerce Daily. “In many ways, people are using their Pinterest boards as their public wish lists, and obviously the idea of a wishlist is central to Amazon… Every online retailer should learn from Amazon. Have a ‘pin this’ button on every item on your site.”

Walmart has set up 10 separate holiday boards focused on entertaining, baking, gifts, decorating the tree and holiday decorating, including pins of content from other sites, while Office Depot has a board for sharing pins based on the band One Direction, and is partnering on an anti-bullying campaign.

“Group products into lifestyle buckets, which can be played out through Pinterest boards,” advises Pinsent. “I see retailers’ Pinterest boards being akin to their real-world windows displays.”Continue reading...

retail watch

Much Like US, Canadian, UK Retailers Don't Need Thanksgiving to Push Black Friday Deals

Posted by Sheila Shayon on November 27, 2013 03:52 PM

America has successfully exported its Black Friday retail frenzy the UK and Canada, despite the fact that neither celebrates Thanksgiving. Apple, Amazon, and Asda (owned by Walmart) are offering their US Black Friday deals to UK consumers at 20 percent off this weekend, while native retailers like Debenhams, John Lewis and Selfridges are getting in on the Black Friday action with what they call "Christmas comes early" sales.

"This shows how online is driving the retail agenda. Apple and Amazon offer deals in the US and they don't want their UK customers to feel cheated," Donald Shields, multichannel strategy director at SapientNitro, explained to Ad Age. "This has obviously come from online—there's no Thanksgiving and no Friday off to go out shopping—but it's picking up momentum in stores as well, and translating into a physical retail event."

With online spending in the UK expected to jump 20 percent to $8 billion between now and Christmas, according to Deloitte, retailers are happy to adopt another US concept: Cyber Monday. 

But Kevin Gill, managing creative director of Start JG, thinks the shopping events lose a little luster outside the US, where they just seem like another sale. "It seems a little bit cynical to plug into a US event when we don't have the event that precedes it—are they going to import Thanksgiving next?" he told Ad Age. "It's a more natural extension for U.S. retailers like Amazon and Apple, but Debenhams feels a bit of a stretch. If retailers embraced it and did something special it might work, but just offering 20 percent off is a bit shallow."Continue reading...


Holiday Ads 2013: Brands Tap Celebrities, Award-Winning Animators for Over the Top Ads

Posted by Sheila Shayon on November 20, 2013 07:12 PM

John Lewis’ 2013 Christmas campaign in the UK, a seasonal rite of passage, is “a £7m multi-media festive extravaganza,” animated by Disney's Lion King artists and costing £1m alone.

It’s just one example of how high (and early) the bar is being set for branded holiday ads this year as shoppers around the world, weary from escalating costs-of-living and economic challenges, plan to spend only $800 this holiday season on gifts, down from $854 last year

And so retailers are pulling out all the stops to get attention from consumers, hoping to draw them in with witty and charming ads and deep promotional discounts. UK advertisers alone are set to spend nearly $630 million on ads in the last three months of the year, while American brands got a head start, with Kmart airing its first holiday-related ad one-hundred days before Christmas. Indeed, advertisers seem to be heading back to the small-screen while maintaining a solid presence on social media to get the most out of holiday promotional efforts. 

And that has led some brands to go above and beyond. From Kmart's controversial "Show Your Joe" ad to Best Buy and Marks & Spencer's celebrity-heavy campaigns, brands are working hard to get the attention of shoppers. 

Here's some of the most extravagant holiday ads we've seen so far:Continue reading...

brand news

In the News: BMW, Pepsi, Kodak and more

Posted by Shirley Brady on January 5, 2012 08:50 AM

In the News

BMW projected to beat Mercedes-Benz for US luxury crown.

PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.

Kodak bankruptcy report in WSJ slams stock price.

Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.

Australia's Commonwealth Bank crowdsources customer ideas.

Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.

Audi's China sales outstrip Germany.

Boeing closes premier factory in Wichita.

Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...

brand bites

Brand Bites: Darth Vader Goes Shopping & More

Posted by Abe Sauer on November 18, 2011 01:11 PM

Move over, Mini Darth — Daddy's back (Chewbacca, too) for Currys PC World in the UK.

Lingerie brand Fig Leaves launches interesting London Tube interactive campaign.

Click through for more seasonal fun.Continue reading...

brand news

Weekend Round-Up: Charlie Sheen, Bathroom Mirrors and more

Posted by Shirley Brady on March 6, 2011 05:30 PM

• CNN looks at advertising on airport bathroom mirrors (best read while listening to above).

• We missed Charlie Sheen's Ustream debut Saturday night (which was panned) be see that he was skewered on SNL (with Lindsay Lohan), planning branded merchandise and being wooed by the producer of AMC's hit Walking Dead series.

• We also see that ... AmEx is teaming up with Foursquare ... Angry Birds will integrate with Facebook next month ... CBS and Turner feature Kings of Leon in March Madness campaign ... and some classic ad icons are getting a makeover.

More weekend headlines:Continue reading...

brand bites

Friday Brand Bites

Posted by Abe Sauer on May 7, 2010 05:01 PM

Bits and bobs that caught our attention this week:

* Still think making consumers laugh is the way to connect? UK retailer John Lewis disagrees (above).

* Is that a Mini Coupe-r?

* T-Shirts for font snobs.

* "Luke, I'm your brand extension."Continue reading...

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