The Big Game doesn't kick off until Sunday, but brand marketers' "reveals" of their Super Bowl campaigns are intensifying this week.

Whether they're "teasing" their actual Super Bowl spots such as Century 21, or letting everything hang out there like Hyundai (which today released all five of its Game Day commercials, and a barrage of video extras) and Honda and others, there's a torrent of Game Day spots like never before.

Will there be anything actually new to watch once the Big Game comes on? Remember when the idea was to save the reveal for during the game and be the talk of the office water cooler on Monday morning?

Here's a look at some of the latest revelations:Continue reading...

Dannon USA hasn't advertised in the Super Bowl before, but executives of the American arm of France's Groupe Danone know a good Super Bowl ad when they see one.

"It has to be memorable," Michael Newirth, senior director of communications for Dannon USA, told brandchannel. "It tends to have a healthy dose of humor. And usually it's got some element of surprise. And you can expect to see some of all of those in [the ad] we share on February 5."

And actually, Dannon has given a lot away already about what its first-ever ad in the Big Game will entail.Continue reading...