brand news

In the News: Citi, Yahoo, Foxconn and more

Posted by Dale Buss on October 16, 2012 09:01 AM

In the News

Citigroup CEO Vikram Pandit and COO John Havens quit unexpectedly; board elevates EMEA CEO Mike Corbat to top spot.

Yahoo CEO Marissa Mayer, back from two-week maternity leave, poaches new COO from her previous employer Google.

RIM sees its once-iconic BlackBerry slip into black-sheep territory.

CBS extends CEO Les Moonves for two more years to 2017.

Chrysler opens availability of natural-gas-powered Ram pickup to retail sales.

Facebook opens UK engineering hub to focus on mobile.

Foxconn admits to breaching child labor laws.Continue reading...


Pirates Of The Caribbean: The Brand Extension That Should Have Sank

Posted by Abe Sauer on May 23, 2011 01:00 PM

Last week, we noted for the 40th anniversary of the release of Willy Wonka and the Chocolate Factory that the film was the "greatest reverse product placement of all time."

Now, with the fourth installment of Pirates of the Caribbean helping itself to moviegoers' booty —its weekend box office tally of $90.1 million in the US and $346.4 million worldwide makes it the fourth-biggest global movie opening in history, on track to become "the biggest film of 2011 so far" — we're declaring the franchise the greatest "branded content" reverse product placement of all time.

And it's a miracle it worked, considering nearly the same concept became an epic failure eight years earlier.Continue reading...

viral buzz

Viral Video Watch: Lonely Island Tips Pirate Cap to Jack Sparrow

Posted by Michael Waltzer on May 10, 2011 05:00 PM

Trending on YouTube today is the latest digital short from NBC's Saturday Night Live: Jack Sparrow by The Lonely Island. Uploaded just 2 days ago, and with almost 3 million hits already, it’s safe to say The Lonely Island knows how to produce a hit.Continue reading...


Branding at the Movies: Rango Riffs on Product Placement, Plus a #1 Hall Pass

Posted by Abe Sauer on March 7, 2011 05:00 PM

Goldman Sachs scored the best product placement of the weekend's new movies in Take Me Home Tonight. But it's no surprise that Rango, another Johnny Depp crowd-pleaser from the team behind the Pirates of the Caribbean juggernaut, wins the weekend to claim the #1 box office title in the US.

Rango (somewhat) continues the trend of animated films for children being free of product placement. Yet the film can't help itself from making brand-name jokes.Continue reading...

brand news

Weekend Round-Up: Charlie Sheen, Bathroom Mirrors and more

Posted by Shirley Brady on March 6, 2011 05:30 PM

• CNN looks at advertising on airport bathroom mirrors (best read while listening to above).

• We missed Charlie Sheen's Ustream debut Saturday night (which was panned) be see that he was skewered on SNL (with Lindsay Lohan), planning branded merchandise and being wooed by the producer of AMC's hit Walking Dead series.

• We also see that ... AmEx is teaming up with Foursquare ... Angry Birds will integrate with Facebook next month ... CBS and Turner feature Kings of Leon in March Madness campaign ... and some classic ad icons are getting a makeover.

More weekend headlines:Continue reading...


At the Movies This Weekend: Goldman Sachs Product Placement Is Comedy Gold

Posted by Abe Sauer on March 4, 2011 06:00 PM

After last week's nearly brandless #1 film, Gnomeo and Juliet, Brandcameo is expecting another animated weekend thanks to Rango. From the looks of it, Rango will continue the months-long trend of animated children's films with virtually no product placement. But the Johnny Depp kids' vehicle isn't the only new film this weekend. One comedy is taking aim at Goldman Sachs.Continue reading...


Brandcameo Product Replacement Quiz: Gerard Butler Everlast Edition

Posted by Abe Sauer on December 10, 2010 06:00 PM

Last week our Product Replacement Quiz looked at brands that had boozed it up in PG-rated films. This week, we're shifting gears and focusing on British sex symbol Gerard Butler. That's right, this is madness. THIS! IS! BRANDCAMEO! But first, as always, a look at placements in films opening this weekend, and we really mean "the" films.Continue reading...


Product Placement Watch: 'The Tourist' Travels In Style

Posted by Abe Sauer on December 7, 2010 12:00 PM

The trailers and clips for The Tourist depict a Euro-thriller high on style and low on commercialization. But like the twisted, all-is-not-what-it-seems plot of the film itself, The Tourist is engaged in some heavyweight, high-end, surreptitious onscreen selling.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia