Chipotle Scores Sustainable Hit with Willie Nelson's Coldplay Cover

Chipotle Mexican Grill is going Hollywood to shed light on the importance of a sustainable food eco-system as seen in the above video, “Back to the Start.”

Featuring a moving cover of Coldplay's The Scientist by music legend Willie Nelson, the two-minute stop-motion animated short follows a farmer who turns his family business into an industrial animal factory, reaping disastrous results before coming to his senses and choosing a more sustainable future. 

The film by Irish animator Johnny Kelly and the soundtrack were commissioned by Chipotle in their first foray into branded entertainment, and will be shown in 5,700 theaters across the United States starting in September.

The video also supports the brand's increased commitment to promoting sustainability via a new foundation and a first-of-its-kind event.Continue reading...