Adobe integrates social ad startup Efficient Frontier.

American Airlines partners with GayCities for promo.

Bank of America image officer lays out her turnaround strategy.

Carnival questions captain after cruise shipwreck off Italy kills six people.

DirecTV dispute blocks NFL games.

Facebook IPO appears to be set for May.

Fiat plans to make up to U.S. dealers after poor 500 launch.Continue reading...

"For decades, the popular image of Mormon style has been shaped by clean-cut young missionaries on bicycles in dark suits, white shirts and skinny black ties — and more recently by the sculptured coif of the presidential candidate Mitt Romney or the sporty style of the motocross-bike-riding Jon Huntsman, another Republican presidential candidate," the New York Times recently noted.

But now, the Church of Jesus Christ of Latter-day Saints is trying to humanize the members of the Mormon Church and show people that all different types of people are members as well as to help others see how the Church differentiates from other forms of Christianity. As part of the LDS push to humanize its brand, Brandon Flowers, lead singer of The Killers, agreed to appear in the family-centric video at top.Continue reading...

President Obama had a memorable logo to aid him in his 2008 presidential bid: An O that looks like a sun rising on the horizon of a red-and-white-striped landscape, a symbol of hope and a new day in America.

Now the 2012 presidential race is underway, Obama is back in the race, while Republican candidates are looking for every way possible to push their brands — including creating patriotic logos to underline their all-American messaging.

The latest entrant — Rep. Michelle Bachmann — doesn’t have an official logo on her congressional web page, although her just-announced presidential bid features a logo with an embellished 'h' in her surname to note her patriotic zeal, now rolling out across her Facebook, Twitter and official pages. 

ABC News points out that former Utah governor Jon Huntsman's logo, meanwhile, recalls the one Obama brandished in 2008 — like Bachmann, highlighting the 'h' in his surname, to a vastly different effect.Continue reading...