sports in the spotlight
Posted by Mark J. Miller on July 15, 2014 04:00 PM
Major League Baseball and Fox are doing all they can to boost viewership of tonight's All-Star Game in Minneapolis.
The number of fans tuning in has dropped 25 percent in the last five years, with the number hitting only 8 million last year, according to the Motley Fool. Couple that with low ratings in recent years for the World Series and analysts are starting to wonder if consumers still care about baseball like they used to.
"This question gets asked every year," Fox Sports President Eric Shanks said in a conference call, according to the Chicago Tribune. "It's nothing new."
But what is new is the event's format for the Home Run Derby, which this year was extended to two nights. The Derby traditionally garners impressive viewership, with more fans tuning in last year than any NBA playoff game on ESPN.Continue reading...
Posted by Mark J. Miller on January 14, 2014 04:41 PM
2014 marks four decades since Michael Jordan pulled on his sneakers and stepped out onto the court as a professional basketball player, but the world can’t seem to get enough of the six-time-champion Jordan brand (even if the brand's patriarch is the current owner of the NBA’s sad-sack Charlotte soon-to-be Hornets).
To further capitalize on the borderline violent popularity of the niche sneakers, Nike, owner of the Jordan brand, has partnered with retail chain Footaction to open Jordan retail stores in North America, dubbed "Flight 23," according to The Oregonian. The first store is being constructed just a block away from New York City’s Madison Square Garden, where the NBA legend averaged more than 30 points per game during his playing days.
"We're excited to launch North America's first Jordan Brand exclusive retail experience for athletes at the top of their game who demand the absolute best in both performance and style," stated Jordan Brand president Larry Miller. "We will work with Footaction to bring Flight 23 to markets across North America, and can't imagine a better place to start than one of the best basketball cities in the world, New York."Continue reading...
Posted by Dale Buss on January 14, 2014 09:19 AM
Google buys Nest Labs for $3.2 billion to enter smart-home derby.
Nike plans to open Jordan brand stores.
Cadillac says new ATS Coupe will be first vehicle to wear updated crest.
AstraZeneca forecasts quicker return to growth.
Black & Decker refreshes its image.
Michael Bloomberg returns to his company.
DirecTV attacks Weather Channel fees.
Facebook expands conversations group and acquires link-sharing service Branch.
Fiat begins to rethink brand architecture.
Fox opts out of TV's traditional pilot season.
GE Capital gets into loyalty-program business.Continue reading...
Posted by Dale Buss on November 18, 2013 09:14 AM
Forbes explores sale of 96-year-old magazine.
GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.
Sony sells more than 1 million PS4s in first 24 hours.
Lily Allen's fashion brand goes into liquidation.
Apple reportedly acquires PrimeSense for $345 million.
BMW pioneers use of carbon fiber in i3.
Bacardi focuses on its brand resilience in new campaign.
Bloomberg makes newsroom cuts.
Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.
China Airlines of Taiwan joins low-cost aviation market.
Cracker Barrel is too confusing to appear in supermarket for now, judge rules.
Daimler sets to take stake in Beijing Auto.Continue reading...
Posted by Abe Sauer on April 12, 2013 01:04 PM
Above, Hitchcock H7N9 bird flu poster featuring Shanghai's skyline, via Weibo.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: What's haunting Weibo?... Chicken woes for KFC... North Korean beer... New Zealand product placement... Audi's new branded film... Car plates... Skinny Uniqlo goes bigger... Inflation... Diaosi Mike Sui... Fan Bingbing for booze... Disneyland... Jordan gets countersued... Chinese spending in Europe... Former Google China head picks a fight with a 13-year-old... and more.Continue reading...
future of advertising
Posted by Mark J. Miller on April 11, 2013 01:22 PM
When people buy shoes, they generally want to take a look at the actual product and put them on their actual feet, but Nike is trying something new that may have folks at least asking for the shoe before ever seeing the real deal.
Nike is using holographs in three different areas of Amsterdam to generate interest in its new Nike Free 5.0 running shoes. Welcome to the future of marketing. Who needs reality?Continue reading...
Posted by Mark J. Miller on March 25, 2013 03:29 PM
New Grownup Burger Recalls Grownup Film Moment
The words burger, Heidi Klum and bourbon aren’t generally found in the same sentence, but that’s changed now that Carl’s Jr. will become the first fast-food chain to release a burger branded by a liquor. The Jim Beam Bourbon burger will start being sold Monday night and to celebrate the moment, the chain has turned out a sexy ad featuring supermodel/businesswoman Heidi Klum reprising one of American film’s sexiest characters, The Graduate’s Mrs. Robinson.
In it, Klum seduces the camera and her naïve young male costar while chowing down on a massive Jim Beam burger. (Don’t worry, teetotalers. Unlike the famed Mrs. Robinson, the burger is alcohol-free.)Continue reading...
Posted by Mark J. Miller on March 20, 2013 06:16 PM
Nike introduced the FuelBand wristband in January 2012, and it has apparently sold well enough for the company to further invest in its growth as the device at the center of the connected universe it envisions. News on how Nike plans to boost its mobile/digital offering sets the stage for the company's quarterly earnings call on Thursday.
The athletic-wear giant's inaugural Nike Accelerator mobile development incubator, announced late last year, this week awarded $20,000 to 10 different startups that are building apps for its Nike+ products. The hope, CNET reports, is “to create a platform in much the same way that Apple has created a platform with iTunes and Microsoft with Windows.”
Hundreds of app ideas were proposed to Nike and its partner, TechStars, and the 10 that will receive funding as well as mentoring from Nike include “games that encourage users to exercise and a corporate wellness app that espouses healthy living habits,” CNET notes. The companies will work on their apps in Portland, Oregon, near Nike’s campus, and then pitch them to Nike bigwigs, venture capitalists and angel investors in June.Continue reading...