Posted by Shirley Brady on December 21, 2012 10:58 AM
You may have noticed "Jordans" trending on Twitter today. Inclement weather across much of the U.S. did not stop Jordan Brand fans from lining up in the cold to pick up the new $185-$225 Air Jordan 11 Retro "Bred" shoe from Nike, one of the most highly anticipated releases of 2012 for sneaker heads. One mob scene in Alabama saw local police using pepper spray to control the crowd, who were vying for one of 36 bands that would allow them to acquire the iconic kicks at a later date. Nike's stock rose 4% this morning, while its latest quarterly earnings report indicates the company intends to "focus resources on driving growth in the NIKE, Jordan, Converse and Hurley brands" going forward.
Posted by Mark J. Miller on December 18, 2012 06:01 PM
Back in October, Miami Heat guard Dwyane Wade parted ways with Michael Jordan after serving as a spokesman for his Nike-backed Jordan Brand for a number of years. Wade, who has plenty of fans in America, was moving on to conquer a new land: China.
Only a week later, Wade confirmed rumors by announcing that he had signed with Chinese sportswear company Li-Ning. And now Li-Ning is coming right back to Wade as it's signed a deal with the Miami Heat that will find the team's branded merchandise sold at the American Airlines arena (where the billboard above can currently be spotted) and its name and logo posted on in-arena signage as well as on the team’s website and its TV broadcasts.
"The LI-NING brand represents both style and substance and is therefore a welcome addition to the Miami Heat family of partners," said Eric Woolworth, president of The Heat Group's Business Operations, in a press release. "We're eager to help introduce Li-Ning to Heat fans everywhere and we are confident their new collection of Wade merchandise will have a very broad appeal."
Li-Ning, in the middle of a three-year overhaul, is hoping the new partnership will boost its revenue and perception. The Wall Street Journal reports that the company “will record a substantial net loss for the year … as they attempt a major turnaround.”Continue reading...
Posted by Dale Buss on October 4, 2012 08:53 AM
KitchenAid apologizes for anti-Obama tweet during presidential debate, the most-tweeted event in US political history, which saw Mitt Romney gain the upper hand on Barack Obama. Romney's anti-PBS comment on Big Bird also took over social media, while "Walmart mom" is the new soccer mom. The campaigns, judged the most negative in recent times, inspire JetBlue to offer chance to pull an Alec Baldwin and leave the country after election result.
HP warns about grim outlook, sending shares to lowest level in almost a decade.
Facebook passes one billion users with plans to charge to promote user posts, while Twitter measures brand impact with Nielsen.
Amazon now offers loans to small businesses.
American Airlines pulls 47 jets after loose-seat debacle as image suffers.
Apple rumors of smaller iPad persist as the #2 Best Global Brand earns kudos for admitting maps screw-up.Continue reading...
Posted by Shirley Brady on September 20, 2012 08:55 AM
Samsung mocks iPhone 5 buyers in latest commercial.
Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.
Visa shifts global creative duties back to BBDO.
AOL names female CFO.
AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.
Bed Bath & Beyond beats the odds.
Citibank credit card is coming to China.Continue reading...
Posted by Abe Sauer on September 14, 2012 10:07 AM
If yo-yoing was a major sport, Chinese athletics brand Li-Ning would have a lock on the market for yo-yo gear. In the last four years, the brand has gone from potential global dominance to firing its CEO to moderate success at the London Olympics.
But struggling Li-Ning may be about to catch a big break. If rumors are true — and they appear to be — Li-Ning just drafted NBA superstar Dwyane Wade.
As first reported, and then confirmed, by blog Sneakerwatch, two-time world champion, NBA Finals MVP, and Miami Heat star Wade is going to pass on renewing his deal with Michael Jordan's Nike-backed Jordan Brand and instead sign onto Li-Ning's roster. That's huge news for Li-Ning, and a blow to Jordan Brand.Continue reading...
Posted by Shirley Brady on July 2, 2012 12:27 PM
Olympic sponsor Adidas has unveiled the next phase of its Olympic 'Take the Stage' campaign, above. The focus of the spot is Team Great Britain athletes in what's being called the brand's biggest-ever marketing spend. According to Brand Republic, "It's being supported by a large-scale digital output across a dedicated site, www.adidas.com/all2012, Facebook and Twitter, using the handle @adidasUK, with a dedicated hashtag #takethestage, which will run for the next six weeks." Below, check out the official London 2012 Predator shoe and a new addition to Stella McCartney's Team GB Olympics kit — a rain cape.Continue reading...
Posted by Mark J. Miller on May 9, 2012 10:26 AM
Some of the shine has started to come off of Michael Jordan’s once-seemingly eternal luster. Being the owner of the NBA’s worst team, by far, as well as being very anti-player during the last strike has left some not loving Jordan these days.
While Jordan isn’t named in the lawsuit, one of the products with the name of His Airness place don it by the folks at Nike has raised the ire of an energy-drink company. Urban Motive Sportswear is going after Nike for using the phrase “lottery pick” in its “Jordan LS Lottery Pick Jacket,” according to The Urban Daily.
UMS has been selling an energy drink called Lottery Pick since 2004 and it claims that Nike’s product has been hurting the sales of their drink, especially in Chicago where Jordan led the Bulls to six NBA championships. The suit has it that Nike’s product “damaged [UMS] in a manner that cannot be fully measured or compensated in economic terms and for which there is not adequate remedy at law.” UMS “even claims to have gifted Jordan’s sons some of their merchandise,” The Urban Daily notes.
And to make matters worse for Brand Jordan (as opposed to Jordan Brand, his Nike-backed shoe line), he's coming under fire for an endorsement pitch for Gatorade, with a consumer watchdog criticizing the implied message to youths.Continue reading...
Posted by Mark J. Miller on February 27, 2012 10:39 AM
While Kobe Bryant just passed Michael Jordan's All-Star scoring mark, it won't diminish Jordan's stature or legacy. When most people think of Jordan, they think of his six championships with the Chicago Bulls, his five NBA MVP awards, and his leaping image that’s been immortalized by Nike as Jordan Brand.
Many today think of Jordan and see dollar signs around one of the biggest sports brands and athletes of all time. Inevitably, that leads to legal tussles to protect the Jordan cash cow. That's why the represent the majority owner of the worst team in the NBA, the Charlotte Bobcats, has sued Chinese sportswear and shoe manufacturer Qiaodan Sports for wrongful use of his trademark.Continue reading...