London 2012
Posted by Sheila Shayon on August 1, 2012 11:41 AM

As a top sponsor of Team USA, AT&T’s "My Journey" campaign highlights the path to the London 2012 Olympics for eight athletes, along with the mobile apps and content that helped get them through rigorous training. Condensed versions of the profiles are now running as commercials during NBC's primetime coverage of the Summer Games across America.
Fans can download each athlete's favorite app, such as gold medal-winning swimmer Ryan Lochte's favorite SuperMonkey Ball 2, song (Lochte picked "American Star" by Lil Wayne) and an item for a sweepstakes (Lochte signed a skateboard), now through August 14th.Continue reading...
More about: London 2012, Olympics, Sports, Campaigns, Sponsorships, Advertising, AT&T, Team USA, Mobile, Apps, Allyson Felix, Ryan Lochte, Steven Lopez, Misty May-Treanor, Alex Morgan, David Oliver, Kerri Walsh, Jordyn Wieber, Personal Brands, U-verse, Facebook, BBDO