Ciudad Juarez: Murder Capital of Mexico's Heroic Rebrand

Of all the places in the world that need a geographic rebrand, a good argument can be made for Mexico's Ciudad Juarez being at the top of the list. Actually, about 10,000 arguments — the number of deaths attributed to drug gang warfare in the city in the last few years.

Some of the top, first-page results for a simple Google search of "Ciudad Juarez" include: "Female homicides in Ciudad Juárez"; "All about the brutal murders of Ciudad Juarez"; "Ciudad Juarez sees 40 killed in violent weekend"; "Ciudad Juarez residents flee Mexico's 'dying city'"; and, "Drug War in Mexico - A Ciudad Juarez Neighborhood on the Brink."

No surprise, much like a man trying to escape a sordid past, the blood-soaked city is changing its name. Almost.Continue reading...