Converse Returns to TV with Dr. J

Converse last night broke a 60-second TV spot during The Family Guy promoting its Star Player Evo shoe, featuring Julius "Dr. J" Erving, Doug E. Fresh and some skateboard stars in a spot taped in Brooklyn and Harlem. It will also run during the NBA season opener on Oct. 26, when the Boston Celtics face LeBron James and the Miami Heat.

Despite making an appearance during the recent MTV Video Music Awards, Converse has been light on TV spots in recent years. CMO Geoff Cottrill tells Brandweek, “TV's always been a part of the media mix. We wanted to make a statement about Evo.”

Director Antoine Fuqua talks about the brand spot after the jump.Continue reading...