Posted by Deborah Dunham on February 4, 2010 02:10 PM
In a “more is more” strategy designed to keep customers from cutting their cable service, Comcast Corp. announced this week that subscribers can now watch several cable TV shows and movies over the Internet – a defensive move into the online video industry.
As the first cable TV operator to offer cable content online at no additional charge, Comcast’s new service, Fancast Xfinity TV, is initially offered only to those who subscribe to both of the company’s TV and Internet services. Customers must also download a viewing program, available through Fancast.com, before watching any shows.
“It’s our goal to allow a customer who buys a package of content from Comcast to access that content on any screen at any time,” said Amy Banse, president of Comcast’s interactive-media unit, during a demonstration of the service to reporters. “We think this is yet another step in that direction."Continue reading...
Posted by Abe Sauer on November 16, 2009 06:38 PM
Audiences are eagerly awaiting the release of the film adaptation of the Pulitzer Prize-winning novel The Road, opening November 25. And fans want adherence to the bleak, original Cormac McCarthy novel.
But not really.
Reports from early screenings are surfacing that scenes including "product placements" in the film, especially one with a can of Coca-Cola, are drawing groans. But as the film's director John Hilcoat explains, he was just being loyal to the source:
There’s some people who don’t know the book and have picked up on this in the film and say, Why did they go for such a blatant product placement?Continue reading...
Posted by Abe Sauer on November 6, 2009 10:19 AM
Cisco is not yet in the top of the Brandcameo product placement leaderboard. But with recent efforts, it might be soon.
Cisco has appeared in 2009 blockbusters He's Just not That Into You, G.I. Joe and Transformers. The latter showing, product placement analytics firm Front Row estimated to be worth near $10 million. (Though accurate product placement valuation has long been questionable.) And earlier this year, Cisco's Webex technology could be seen in Marvel Comics titles.
But last night was Cisco's largest, most prominent, and maybe most successful Hollywood tie-in yet.Continue reading...