brand and bottle
Posted by Jennifer Sokolowsky on December 10, 2010 05:30 PM
Four Loko Lives on in the Hearts of Yale Pranksters
Today marks the last day you can legally purchase Four Loko in the U.S., spurring concerns that Red Bull and vodka will make a comeback.
But if you thought you'd heard the last of Four Loko as it is being banned across the country, think again. The caffeinated alcoholic beverage lives on at Yale as fodder for a prank email delivered to student inboxes this week.
An email making the rounds, supposedly sent by James M. Perlotto, the university's chief of student health, starts out sounding official enough. It reminds Yalies that today is the last day that Four Loko can legally be purchased in Connecticut.
It's the "facts" about Four Loko presented in the email that give the game away, including a claim that 4 out of 5 people in an insane asylum were committed because of Four Loko-induced madness.
The email ends with a plea NOT to buy pro-Loko T-shirts bearing the image at right ... while giving specific details about where and when to buy them and how much they cost. We think someone's got a bright future in marketing.
After the jump: Walmart Wine, Disappearing Beer and "Liking" Heineken.Continue reading...