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brands under fire

Lingerie Riots in Russia Fuel Controversial Advertising Trend

Posted by Abe Sauer on March 26, 2013 12:19 PM

One year after the Moscow show that landed Russian punk band Pussy Riot prison time (and global fame), a German lingerie brand is using the anniversary to sell racy undergarments.

Crass commercialism? Of course. But that's not the problem. The problem is backfire. Backfire is what another lingerie brand, Victoria's Secret, also faces with its latest marketing push.

The brand, Blush, debuted a not-so-safe for work video on YouTube, saying, "On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C). Support Freepussyriot.org!"Continue reading...

event marketing

Adidas Goes All In with 3D Kick-Off

Posted by Shirley Brady on March 21, 2011 04:30 PM

Adidas launched its new global campaign with a 3D projection at its kick-off party in France, where it virtually smashed the Palais du Pharo at Marseilles in front of an audience of 1,000 people. Among the performers: the French DJ duo Justice, featured in the celeb-studded campaign. Watch a longer version below.Continue reading...

viral buzz

Viral Video Watch: Adidas Goes All In

Posted by Shirley Brady on March 20, 2011 08:00 PM

The 60-second spot, above, in the new "All In" global campaign by Adidas has racked up almost 1.2 million views since going live on Thursday — helped by a clever teaser campaign, and the appearance of Katy Perry, Derrick Rose, David Beckham and other star athletes and performers.

Also helping boost views for the spot: the soundtrack is "Civilization" from the new album from Justice, which isn't on sale until April 4th.

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