Hyundai Finds Traction with Frugal and Millionaires Alike

Posted by Mark J. Miller on July 18, 2011 02:00 PM

Maybe it's the dulcet tones of brand voice Jeff Bridges, but Hyundai — a smaller automaker than rivals Honda and Toyota — is tops on one important list: the most common return-customer seller in the last quarter.

Hyundai topped the Kelley Blue Book list, a first for the company, according to a KBB press release. As Auto Loan News reports, Hyundai placed first in customer loyalty with 52.3% of the vote with Honda (49.7%) and Toyota (42.7%) placing second and third.

The top American brand was Ford, Auto Loan News notes, which came in fourth with 45.4%.Continue reading...

brand accolades

Nielsen and KBB Name Top Auto Marketers in US

Posted by Dale Buss on April 21, 2011 02:00 PM

Things are changing so fast in the US auto market that brands are looking at an entirely different picture now than they were six months ago. And they may be looking at yet another new picture six months hence.

But this week, two esteemed handicappers of automotive marketing took snapshots of how car brands are doing in presenting themselves. The big winners: BMW, Cadillac, Ford, Honda, Kia, Mercedes-Benz and Toyota.Continue reading...

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