Vodka has stepped out of Siberia and into the disco, reports OMMA magazine, which highlights Smirnoff (and its recently-wrapped global Nightlife Exchange Project), its Diageo sibling Ciroc, and the new Wódka vodka brand as brands getting their boogie on. (We'd add Britain's vodka vixens and Sweden's Kanon organic vodka to that list).

Besides music, art and alcohol are a natural fit. Absolut vodka has also partnered with New York artist Krink to create 15 individual custom-designed bottles using Krink's signature ink in black, white and silver.

Martell cognac also just collaborated with modern architect Jean Nouvel to create the Martell Amber Lamp, 50 of which will be produced and installed in venues such as art galleries around the globe.Continue reading...

Musical Director: Peter Cenedella

Absolut-ly Fabulous

Art and alcohol go way back together, like old drinking buddies – from Henri de Toulouse-Lautrec and Vincent van Gogh sipping absinthe to Frida Kahlo doing tequila shots with hubby and muralist Diego Rivera. Now Swedish vodka brand Absolut is releasing its Absolut Art Collection – previewed in this trailer. The impressive roster includes Andy Warhol, Helmut Newton, Damien Hirst and others. Instead of finding inspiration by swigging the stuff (although we certainly aren’t ruling that out), these artists were inspired by Absolut as an entity. The collection of more than 800 pieces has been gathered together in Sweden for the first time and will go on display as a permanent exhibit at the Museum of Wine and Spirits when it moves into new digs in Stockholm next year. The Absolut collection will be on display starting late 2011 or early 2012.

No word on whether drinks will be served at the exhibit, but we would love to see a bar featuring cocktails based on art based on a vodka brand.Continue reading...