You can only wish you were on the right A-list somewhere so that you qualify to get invited to one of MINI’s 18 events around the US that are associated with its ongoing “Wanderlust” social-media-meets-event marketing campaign that was announced on April 1st.

But voyeurism is the whole point here. MINI is hoping that brand fans and wanna-be owners of its Countryman will check in on how the brand trendsetters party. “We’re setting up these centrally organized events with influencers from different backgrounds and hoping this gets people involved in the campaign,” Beate Wiesner, Wanderlust project leader, told brandchannel.Continue reading...

The above video struck us as appropriate for Labor Day: Sweden's Kanon organic vodka has been out in the Hamptons this summer, wooing New Yorkers with music and good times at a rental house. New York indie band The Rapture's "House of Jealous Lovers" is the inspiration for a related cocktail, while Kanon also recently commissioned Casey Neistat of the Neistat Brothers filmmaking duo to shoot a midsummer image spot in the brand's homeland, after the jump.Continue reading...