Posted by Abe Sauer on June 14, 2010 05:30 PM
Pepsi puts its product placement eggs in the A-Team basket but alas, it was not meant to be. In the battle of 1980s reboots, The Karate Kid, like a Cobra Kai trainee, showed no mercy to the competition as it took #1 at the U.S. box office its opening weekend.
But was The Karate Kid as dominant with product placement as it was with ticket sales? Set in China, the film offered a chance for any one of a number of rising Chinese brands to notch up their first Hollywood product placements. Roundhouse-kick your way over to Brandcameo to read our full report.