Posted by Abe Sauer on September 6, 2011 11:59 AM
With The Help holding on to the top spot again, there is little to be said about Hollywood product placement at the US box office (click here to read our product placement overview of The Help). So let's look to Bollywood, where the film Bodyguard just set domestic records for opening day.
The Indian film also happens to be packed with loads of non-Indian product placement.Continue reading...
Posted by Sheila Shayon on March 12, 2010 01:20 PM
Bubbly is boiling hot in India, with 500,000 users signing up in the first four weeks after launch. The cell phone service enables users to "broadcast" voice messages to a mass audience of followers.
A user signs up to follow family, friends, brands, or a celebrity. Following and posting messages is free. But when a new message is recorded and dispatched, the user receives an alert and can opt to listen for a fee. Average messages are shorter than 30 seconds, and the present cap is one minute.
Bubble Motion, the company behind the Bubbly service, has a revenue sharing business model with resident telecoms, in India, Reliance Communications and Bharti Airtel. Bubble Motion takes a slice of the airtime used for message listening.Continue reading...