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Pics on Pinterest Can Lead to New Shoes

Posted by Mark J. Miller on August 30, 2012 05:19 PM

You think only your friends are checking out your social-media postings? Think again. Checking out what the hoi polloi is putting up on social-media sites is a window into what the American culture is thinking a feeling. That’s a goldmine for the thinking person’s marketer.

One of those marketers apparently works at Amazon.com Inc.’s Zappos. The site, known for its shoe sales, has partnered with Pinterest to create a new site called PinPointing that will suggest Zappos products to consumers based on their Pinterest posts.Continue reading...

brand news

In the News: iPad Mini, Getty, Barclays and more

Posted by Dale Buss on July 4, 2012 08:55 AM

In the News

Apple plans smaller iPad to compete with Google Nexus, as Nokia gets touchy too.

Getty Images bidding nears $4 billion.

Barclays ex-CEO Diamond faces UK MP grilling as Bank of England faces tough decision.

Asian tourists flock to Europe for luxury bargains.

Asus aims to help athletes "find their zen."

Branded content shown to have limited impact in US.

China bans shark fin consumption in luxury crackdown, as mainland slowdown affects Hong Kong luxury spending.Continue reading...

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