Posted by Sheila Shayon on August 10, 2012 01:18 PM
Gap has unveiled its global marketing campaign for its fall/winter collection, featuring musicians and dancers you may not have heard much about – until now.
The campaign brings its clothing to life as they wear Gap's signature pieces while performing, with the theme of "Icons Redefined" in a nod to the retailer's black and white icons campaigns shot by Annie Leibovitz featuring bigger names. This new collection continues its (summer) commitment to bright colors with a slightly more muted palette and the tagline, "Show Your Colors." (Or rolling it all up, “The icons of tomorrow Shine at GAP this fall.”)
The retailer tapped up and coming musicians — the Avett Brothers, Karmin, Lia Ices, Kaki King, Nicki Bluhm (above) — and dancers Lil’ Buck, whose freestyle "jookin" is described as "urban ballet" by some and "gangster walking by others, plus classical dancer Yuan Yuan Tan of the San Francisco Ballet. (Check out the TV commercials below.) The collection can now be viewed on its Facebook page, with commercials starting to hit TV screens.Continue reading...
Posted by Shirley Brady on May 30, 2011 07:00 PM
Karmin, the hip-hop loving (and covering) duo otherwise known as Amy Heidemann and Nick Noonan, broke out last month with a Chris Brown cover, prompting YouTube to highlight the Bostonians, who are described by the Boston Herald as "smalltown sweethearts" who are engaged to be married.
They've since signed a record deal, appeared on Ellen and Ryan Seacrest's shows, and were hired by the NBA — not for a cover, but for an original song.
Karmin's Take It Away is used in the 30-second promo, above, for the 2011 NBA Finals, in which the Miami Heat will face off against the Dallas Mavericks in a best-of-seven games series starting Tuesday night.