The It Gets Better video campaign is the brainchild of writer Dan Savage. His goal: encourage everyday folks and celebrities alike to upload videos on YouTube sharing their thoughts and experiences in messaging directed at LGBT youth at threat of cyber-bullying and suicide, and point them to resources such as The Trevor Project.

The movement has attracted more major endorsements in the past 24 hours, including Google staffers (above) and U.S. Secretary of State Hillary Clinton. Today has also been dubbed Spirit Day, with people (such as Canada's Liberal Party leader Michael Ignatieff) donning purple literally and virtually, including turning social profile pics purple, to show support for the cause.Continue reading...

Levi Johnston is branding gold. Just maybe not 24-carat.

The Associated Press confirms that would-be vice-president Sarah Palin's would-be son-in-law Levi Johnston will soon pose for Playgirl. It’s the best thing to happen to Playgirl since... well, since whenever anything last happened in Playgirl. (Maybe 2002’s "The Men of Enron"?)

Playgirl now runs online only, serving a gay audience as much as a straight one. But Johnston's pictures and resulting exposure during the run-up have already rejuvenated the brand (or at least reminded everyone it exists). Google the word “playgirl,” and a story about Johnston in Playgirl is the number two result!

And then there are Levi's other nuts: his viral ad for Wonderful pistachios has given the Alaskan native a different type of exposure.Continue reading...