brand strategy

Yahoo Keeps on Content Path as Mayer Talks Mobile, Ads at CES 2014

Posted by Sheila Shayon on January 8, 2014 12:39 PM

Yahoo CEO Marissa Mayer’s highly anticipated (and attended, as hundreds waited in line to fill the 1,700-seat Las Vegas Hilton) 2014 CES keynote played like a show as she focused largely on entertainment, unveiling a new digital magazine, introducing her new star colleagues, Katie Couric and David Pogue, and serving up John Legend for a Beatles rendition. 

But the focus of Mayer's talk didn't stray far from content creation, announcing the addition of Yahoo News Digest, a twice daily summary of news that will include information from multiple sources and news outlets. In a similar space, Mayer introduced another new content product, Yahoo Digital Magazines, which will be Tumblr-powered sections on Yahoo News.

The first two "magazines": Yahoo Tech, headed by former New York Times tech columnist David Pogue, and a Yahoo Food vertical. Mayer said digital magazines are core to the company’s strategic goals, indicating that the new projects will feed the ad beast with ad-funded content, but no display ads.

Another tech star is helping achieve Mayer's vision: British teen genius Nick D’Aloisio, who sold his Summly app to Yahoo! for $30 million last year and joined the company as a mobile product manager. D'Aloisio explained in a blog post how he helped develop the Yahoo News Digest app, whose backers include Yoko Ono, Stephen Fry and Ashton Kutcher.Continue reading...

media brands

News Team, Assemble: Yahoo Anchors Ad Aspirations to Katie Couric and Staff

Posted by Sheila Shayon on November 25, 2013 05:03 PM

It’s a bold move for Marissa Mayer—and a big bet on video—as the Yahoo CEO confirmed today that TV news mainstay Katie Couric will be joining Yahoo as its "global news anchor." 

“I’ve always respected Katie for her thoughtful, charismatic approach to journalism,” Mayer wrote on Tumblr. “From pivotal coverage of natural disasters and historic elections to the Royal Wedding and the Olympic Games, groundbreaking interviews with heads of state and leading tastemakers, her experience is unmatched. Katie is dynamic, savvy and has a way of connecting with viewers that I really admire.”

It’s no secret that things for Katie on her eponymous ABC talk fest have not panned out as either had hoped, but the former co-anchor of NBC's Today show and first female anchor of the CBS Evening News brings the perfect complement of skills, awareness and style to the search giant as consumers continue to migrate to the Internet for TV-style reporting and programming.

Couric will tape features for the Yahoo homepage, but will continue to host her syndicated daytime talk show, Katie. Couric joins a carefully procured team of journalists that have come together over the last several months, including Editor-in-Chief Megan Liberman, former New York Times tech columnist David Pogue, and designated political analyst Matt Bai.Continue reading...

brand revival

Marissa Mayer is Transforming Yahoo into a Full-Fledged Media Platform

Posted by Sheila Shayon on August 23, 2013 02:52 PM

Perhaps we should have seen it coming when Yahoo's Marissa Mayer covered the September issue of Vogue. Mayer is busy dusting off her aging internet company and is creating quite the image for herself in the process. One thing she's made clear: her Yahoo will be nothing like what existed—and failed—before. 

Multiple sources close to the company report that Mayer has been busy securing a deal with longtime news personality and talk show host Katie Couric for an exclusive web interview show that would like on Yahoo's homepage, while others have said that Mayer is in preliminary talks with Conde Nast to feature some of Vogue's content on the site.Continue reading...

in the spotlight

With Genome and Exec Move, Yahoo Reassures Madison Avenue and Wall Street

Posted by Sheila Shayon on May 14, 2012 12:14 PM

As Internet Week kicked off in New York today, Yahoo execs were busy pitching its new advertising platform, Genome, while downplaying the weekend's executive shuffle that saw the ouster of resume-fudging CEO Scott Thompson, the appointment of Fred Amoroso as chairman, and the elevation of Ross Levinsohn, EVP of the Americas and the brand's head of global media, to interim CEO — not to mention three new board members.

"It's very damaging, and speaks so negatively to the (vetting process)," commented "ambi-practioner" Adam Hanft to USA Today. "(Thompson) was hired for strategy, branding and marketing — not computer science."

It was a short run for Thompson, former president of eBay's PayPal unit. Yahoo only named him CEO, its fourth in less than five years, on January 4th. Levinsohn, meanwhile, is stepping up while trying to reassure advertisers — as he did at the brand's recent digital upfront for advertisers with Katie Couric — to put their faith and budgets in Yahoo's original web programming and vision.Continue reading...

brand news

In the News: Facebook, Disney, T-Mobile and more

Posted by Dale Buss on April 26, 2012 08:59 AM

In the News

Ancestry.com acquires Archives.com for $100 million.

Anheuser-Busch warns UFC about fighters' inappropriate comments.

Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.

Bausch & Lomb shifts focus from contact lenses.

Bottega Veneta launches personalized fashion.

Burberry passes New York Times critique of designer lines for kids.

Burger King faces higher costs after decision to go cage-free.

Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...

what girls want

Happy Birthday Girl Scouts, 100 Years Young Today

Posted by Sheila Shayon on March 12, 2012 12:12 PM

As the Girl Scouts celebrate their 100th anniversary today (they were founded by Juliette Gordon Low on March 12th, 1912) they’re still going strong, with 3.2 million girls and adult members worldwide, but they’re not your mother’s troop anymore. Badges can be earned today in cooking and knitting, as ever, but there's also forensics and technology skills. Just a few of the ways the Girl Scouts is celebrating its first 100 years:Continue reading...

brand news

In the News: Amazon, Volt, Harley-Davidson & more

Posted by Dale Buss on January 24, 2012 09:02 AM

In the News

AMR reassures employees on pensions.

Amazon builds Fire tablet on Android without Google apps.

Anheuser-Busch president steps down.

Apple aims to shore up financial results.

Callaway tries to lure young golfers with Justin Timberlake involvement.

Chesapeake Energy pulls back on gas drilling amid glut.

Conde Nast may be cooking up another "shelter" magazine.

GM deals with Volt mini-mutiny as some Chevy dealers spurn allocations of the car.Continue reading...

brand news

Brands to Watch: AMC, Weinergate, Palin & more

Posted by Shirley Brady on June 6, 2011 06:00 PM

Brands to Watch

Apple's WWDC announcements seen as "huge win" for (more engaging?Twitter in a blow to Facebook

Anthony Weiner admits to sending lewd photos but refuses to resign, delighting headline writers everywhere.

Cablevision's AMC Networks (AMC, IFC, Sundance Channel, WE tv) are going public.

CFDA honors Lady Gaga with fashion icon award and Marc Jacobs with lifetime achievement nod.

Chanel supports National Resources Defense Council.

DHL sponsors Manchester United tour.

Disney's Anne Sweeney says it's the "right time" for ABC to get back into syndicated TV because of "right person" — Katie Couric.Continue reading...

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