Coca-Cola ♥ the Olympic Games. After all, the soda maker has been lapping up the Olympics for every bit of marketing goodwill it can get for more than 80 years.

Now this year’s Olympics are in full swing and Coca-Cola can see the light at the end of the tunnel of its Move to the Beat campaign with singer Katy B and producer Mark Ronson that kicked off ahead of its sponsorship of the 8,000-mile Olympic torch relay. It's been a busy year with a variety of London 2012 marketing tie-ins.

And now Coca-Cola is extending its musical chops in a just-announced partnership with will.i.am to launch a sustainability-collaboration platform for brands dubbed EKOCYCLE, which is partnering to produce greener Beats by Dr Dre headphones — a brand that isn't music to the London Olympics organizers' ears.Continue reading...

Coca-Cola held a "secret gig" in London on Friday night, featuring producer Mark Ronson and singer Katy B promoting "Move to the Beat," the anthem and youth-oriented integrated marketing platform for the London 2012 summer Olympic games.

Major sporting events and major brands go hand in hand, and marketers can't get started early enough with pre-event promotions. 

Witness the recent Super Bowl. An unprecedented number of Super Bowl ads appeared prior to the Super Bowl, as online unveilings appeared via YouTube and on promotional websites. Some pundits questioned the wisdom of such pre-game publicity, wondering if it simply undermined advertising effectiveness.

But that isn't stopping big brands from doing it again, this time in advance of the 2012 Summer Olympics to be held in London. Coca-Cola, a major Super Bowl advertiser, has gone public with its "Move to the Beat" London 2012 Olympics campaign that was announced in September.Continue reading...

Coca-Cola today unveiled its London 2012 Olympics marketing plan, with an integrated campaign called "Move to the Beat" that's inspired by the sounds, spirit and culture" of the host city, and also extends and reinforces its global campaign to engage teens through music.

The centerpiece of the 2012 campaign: Grammy award-winning producer Mark Ronson is creating an anthem with flame-haired British singer Katy B that "fuses the sounds of Olympic sports with the beat of London music."Continue reading...