Burberry Goes High-Tech in China

Posted by Shirley Brady on April 13, 2011 11:45 AM

Burberry today opens its flagship store in China, with a high-tech debut in keeping with the brand's digital DNA. In addition to live-streaming the opening on Burberry.com (watch the replay here), the Beijing store boasts in-store iPads, virtual touchscreens and more.Continue reading...

More about: Burberry, China, Digital, Fashion, Retail, Luxury, Apple, iPad, Christopher Bailey, Keane, Angela Ahrendts

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