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brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM


Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.


A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

celebrity brandcasting

Diet Coke and Pepsi Pick Their Divas in Beyonce and Taylor Swift

Posted by Dale Buss on January 28, 2013 08:01 PM

Whether Beyonce actually dared to lip-sync the National Anthem during President Obama's second inauguration, one thing is clear: The controversy has landed her back in the headlines, if not as disgraced as Lance Armstrong and Manti Te'o.

Beyonce stands a major chance at public redemption with her Super Bowl halftime show on Sunday, to be sponsored by Pepsi, and by the continued unfolding of her $50-million endorsement relationship with the soft-drink brand. There's also an upcoming HBO documentary about her life.Continue reading...

brand news

In the News: GM, UBS, Instagram and more

Posted by Dale Buss on December 19, 2012 09:01 AM

In the News

GM is buying back $200M shares from the U.S. government.

UBS fined $1.5 billion in growing Libor scandal.

Instagram backpedals following outcry on terms of service change enabling user images for ad purposes.

CW pulls plug on major placement platform with end of Gossip Girl.

DirecTV expands cross-platform reach.

Facebook's Mark Zuckerberg donates $500M to charity.

Grammys launches new social trivia game.Continue reading...

celebrity brandmatch

Simply Red: Taylor Swift Partners With Keds, Papa John's to Promote New Album

Posted by Mark J. Miller on October 12, 2012 02:39 PM

Taylor Swift may only be 22 years old, but she knows a thing or two about self-promotion. Her fourth album, Red, is coming out on Oct. 22, but it's already making waves (the title track zoomed to #1 on iTunes). Now she's finding plenty of quirky ways to get the word out and drive album sales.

One is to sign a three-year deal with shoemaker Keds that includes the production of limited-edition red sneakers that hit stores on the same day as the record. And it's not just because the brand rhymes with her new album title. “I think they add something casual and cool to your look, and the new colors and patterns are so eclectic,” Swift told Women’s Wear Daily.  

While cross-promoting with (RED) might be a tad too obvious, there's also a cross-marketing tie-in with Papa John’s for a Taylor Swift Pizza Party. Hungry fans (who call themselves Swifties, by the way) can purchase a Red combo: CD and a large pizza combo with one topping for $22. The album will also be sold at U.S. Papa John's stores.Continue reading...

Collective’s Shoe Brands Walking Their Separate Ways

Posted by Michael Waltzer on May 3, 2012 05:02 PM

A few of America’s biggest shoe brands owned by the same company will be going their separate ways soon. A purchase price of $2 billion works wonders to make those kinds of things happen. Collective Brands Inc., which owns such footwear brands as Sperry Top-Sider and Keds as well as discount shoe retailer Payless ShoeSource, has agreed to be sold for $2 billion and divided into two companies.

As the Chicago Tribune reports, Collective will be a collective no more, with its brands divided between Wolverine Worldwide, Blum Capital and Golden Gate Capital, which all have a tough financial road ahead for these brands.Continue reading...

brand extensions

Keds Extends Brand to Clothing with Opening Ceremony

Posted by Mark J. Miller on December 6, 2011 10:59 AM

When Keds sneakers were launched back in 1916, the world was in the midst of World War I. The American footwear company has been through plenty of cultural and financial ups and downs since then and it has finally, 95 years into its existence, it is branching out and trying something new: apparel.

Keds began selling its first apparel collection exclusively at New York's indie fashion retailer, Opening Ceremony. The collection, which has about 85 sportswear designs for men and women, launched in OC stores and online on Black Friday, as Women’s Wear Daily notes.

“The Keds brand was founded about the same time that American sportswear was created, so the introduction of apparel is a natural fit for us in many ways,” said Kristin Kohler Burrows, Keds brand president, according to Fibre2Fashion. “We drew inspiration for this initial collection from American style icons who have worn Keds over the past 100 years," icons such as Marilyn Monroe, Jackie Onassis, Paul Newman, Humphrey Bogart, and Natalie Portman.Continue reading...


Payless Shoes Closely Watched by Wall Street

Posted by Mark J. Miller on November 1, 2011 10:01 AM

Payless ShoeSource, which calls itself "one of the largest footwear retailers in the western hemisphere," has been boosting its fashion cred by tapping designers such as Project Runway winner Christian Siriano, Isabel Toledo, Lela Rose and Silvia Tcherassi to create more stylish footwear for the discount shoe chain.

Few may realize that the retailer is a subsidiary of Collective Brands, Inc., a holding company with three business units: Payless, Collective Brands Performance + Lifestyles Group (PLG), and Collective Licensing International.

The Payless mission is to "democratize fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value." Its sister business unit, PLG, markets footwear and related products for children and adults under well-known brand names including Stride Rite, Sperry Top-Sider, Saucony, and Keds.

Collectively, the Collective Brands stable was worth a cool $1 billion in September, according to Morningstar estimates cited by Bloomberg. Naturally, such figures get Wall Street mavens excited.Continue reading...

campaign tactics

The Keds are All Right

Posted by Barry Silverstein on February 24, 2011 10:00 AM

Iconic brands can either remain iconic — or become obsolete. For a brand like Keds, creator of the original sneaker in 1916, the challenge is significant, given today's ultra-competitive athletic footwear environment.

The Keds strategy to maintain relevance centers around college kids. From mid-March through early May, Keds will go on a road trip to nine college campuses in nine cities, pitching its brand in an integrated marketing campaign called "How Do You Do?"

Keds is pulling out the stops in appealing to the Millennial generation.Continue reading...

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