brand news

In the News: Turner Broadcasting, American Express, Toyota and more

Posted by Dale Buss on August 26, 2013 09:18 AM

In the News

Turner Broadcasting turns attention to 'Upwave' wellness network. 

American Express ranks highest in credit-card customer satisfaction.

Toyota hustles to remedy low crash ratings.

Amgen buys Onyx for $10 billion in cancer drug play.

Duck Dynasty's calculated push into entertainment has turned out well.

ESPN returns Keith Olbermann today.

Facebook opts to dump physical gifts from platform. 

GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.

Gamestop wins from new Xbox and Play Station.

Hillshire Brands brings "spontaneous consumption" to meat aisle.

Hormel battles high pork-belly costs.Continue reading...

brand news

In the News: Google, Billabong, Chobani and more

Posted by Dale Buss on July 17, 2013 09:36 AM

In the News

Google pitches online-TV service as it faces more demands by European regulators.

Billabong gets financial-rescue package.

Chobani gets caught in crosshairs of GMO debate.

Apple is said to be developing ad-skipping as part of its TV strategy.

Bank of America's Q2 profit rises 62 percent on cost-cutting campaign.

Big Ten and Detroit Lions plan to announce new bowl game at Detroit's Ford Field.

Robert Downey Jr. tops Forbes' list of highest-paid celebrities.

EA Games' creative director jumps ship to start own gaming company. 

ESPN set to announce next X Games site this morning and finalize deal to bring back Keith Olbermann.

Fancy Feast turns to Pinterest.

Jamba Juice launches big blitz for kids' menu.

KFC tests fast-casual concept.Continue reading...

brand news

In the News: FTC, Reader's Digest, Samsung and more

Posted by Dale Buss on March 13, 2013 09:39 AM

In the News

FTC clarifies rules for social and mobile advertising.

Reader's Digest reports big gains among advertisers and readers.

Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.

BBC World News launches global marketing campaign.

Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.

Cadbury's Silk undergoing brand "renovation."

Chevrolet accelerates dealer infotainment training.Continue reading...

brand news

In the News: Apple, Facebook, HSBC and more

Posted by Dale Buss on March 5, 2013 09:01 AM

In the News

Apple value dips as Google soars.

Facebook sued over bungled IPO.

HSBC, now Europe's biggest bank, sheds personal loan assets.

Carmakers at Geneva Auto Show express fears on European recovery.

AARP ramps up YouTube marketing.

Ally Financial says U.S. is probing its retail-financing practices.

Amazon launches first TV effort, for fashion unit; leads mobile retail sales.

American Suzuki gets OK of bankruptcy plan by U.S. court.

Baileys slims down its bottle.

BBC Worldwide reportedly in talks to sell Lonely Planet stake.

Best Buy and Facebook focus on next-generation mobile marketing.

Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...

media meltdown

Current TV Owners Wave Flag, Put Troubled Brand on the Block

Posted by Sheila Shayon on October 26, 2012 04:47 PM

Al Gore’s embattled, progressive cable news channel, Current TV, is on the block. Spinning it in a positive light, CEO Joel Hyatt confirmed the rumors to the New York Post, commenting, “Current has been approached many times by media companies interested in acquiring our company. This year alone, we have had three inquiries. As a consequence, we thought it might be useful to engage expertise to help us evaluate our strategic options.”

Co-owned by former Vice President Gore, Hyatt (who made his money with Hyatt Legal Services) and several private backers with similar left-leaning political views, Current is available to about 60 million homes, and receives about 12 cents per subscriber from pay-TV operators carrying it, around $82 million last year, according to SNL Kagan, with ad revenue in 2011 estimated at $16.9 million. But that's still not enough to make the media brand an attractive enough standalone play for its owners.

The channel launched in August 2005 as a youth-centric, user-generated service, fueled by Gore’s personal crusade against global warming. Positioned as a bid to "democratize" the media business, putting more power in the hands of viewers to produce and distribute their own content (and then user-generated ads, called V-CAMs, short for "viewer-created ad messages"), the ill-fated service has gone through programming and personnel upheavals since the moment it went live.Continue reading...

brand news

In the News: Avon, Angry Birds TV, IBM and more

Posted by Dale Buss on April 2, 2012 08:59 AM

In the News

Angry Birds are coming to TV.

Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.

Belvedere vodka "rape ad" actress sues Moet Hennessy.

BMW unveils "sexy" i8 Spyder concept.

Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.

Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.

Coty offers to buy Avon for $10 billion.

Current nixes Keith Olbermann as on-air anchor, citing behavior.

Dunkin' Donuts launches Hispanic marketing campaign.

Facebook delves deeper into search.Continue reading...

brand news

In the News: CES, Detroit Auto Show, Disney and more

Posted by Dale Buss on January 9, 2012 09:01 AM

In the News

Archie Comics celebrates gay marriage in new cover.

Bristol-Myers to buy Inhibitex for $2.5 billion.

CBS introduces all-new CBS This Morning show.

Cadillac unveils ATS small sedan as import-fighter at Detroit Auto Show, which signals a turnaround for the industry.

Chick-fil-A cuts calories in kids' meals.

CES loses clout as tech-industry platform.

Current TV and Keith Olbermann make up following election coverage dispute.

Denny's promotes healthier media options.

Disney marketing head MT Carney departs.

Dow sponsorship of London 2012 Olympics continues to raise hackles.Continue reading...

brand news

In the News: BMW, Pepsi, Kodak and more

Posted by Shirley Brady on January 5, 2012 08:50 AM

In the News

BMW projected to beat Mercedes-Benz for US luxury crown.

PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.

Kodak bankruptcy report in WSJ slams stock price.

Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.

Australia's Commonwealth Bank crowdsources customer ideas.

Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.

Audi's China sales outstrip Germany.

Boeing closes premier factory in Wichita.

Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...

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