Best Global Green Brands 2014

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General Mills is Banking On New Flavors, Products and Grumpy Cat to Boost Sales

Posted by Dale Buss on July 10, 2014 04:29 PM

General Mills says it’s going to try hard to revive US cereal sales, but the CPG giant isn’t going to be content with re-inventing the wheel: The company also is investing heavily in a variety of other new products, in marketing to Millennials and in expanding its distribution in convenience stores and foodservice locations.

The company, like Kellogg's, has been stymied by a steady decline in sales of their traditional staple, ready-to-eat cereal. So part of its answer is to exploit more eat-away-from-home occasions where General Mills brands and products have never been a big part of the menu. C-stores have become a main target.

“Many of our snack items leverage our US retail brands and offer different formats and flavors specifically for our convenience-store customers,” said Bethany Quam, the company’s newly named president of convenience stores and foodservice, in a recent investor presentation.Continue reading...

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With Help from Starbucks, Dannon Breaks Out of Breakfast

Posted by Dale Buss on June 25, 2014 03:14 PM

 

Dannon is taking the lead in expanding yogurt consumption outside of breakfast. With new indulgence and dessert products and partnerships with Kellogg and Starbucks, the conventional-yogurt brand leader in the US market has emboldened its bid to grab significant share of stomach in day parts other than the morning.

“It’s natural that yogurt would be so well-represented at breakfast,” Michael Neuwirth, senior director of public relations for Dannon USA, an arm of Paris-based Groupe Danone, told brandchannel. “But we believe that as problems in public health related to weight really continue to shape the perception of food and how food can contribute to a more healthy lifestyle, yogurt as a snack outside of breakfast, as an ingredient for cooking and as a meal accompaniment makes a lot of sense.”

To wit, for instance, Dannon next month is launching Dannon Creamery, a new line of eight dairy desserts that includes five “cheesecake-inspired” flavors made from Greek yogurt and fruit and caramel sauces, as well as three puddings. It’s Dannon’s first new brand since launching its Oikos Greek yogurt several years ago to compete with Chobani.Continue reading...

brand news

Brand News: Harley-Davidson Goes Electric, American Apparel Frees Dov and More

Posted by Shirley Brady on June 19, 2014 08:52 AM

TOP STORIES

Harley-Davidson unveils first electric motorcycle with Project LiveWire experience tour of America's fabled Route 66.

T-Mobile is offering free music streaming via Rhapsody, Spotify and Pandora, and loaner iPhones for a week to test its network.

Lego mixes bricks with clicks for Lego Fusion.

American Apparel ousts controversial CEO Dov Charney.

Yo one-word messaging app, designed in eight hours, raises $1 million in funding.

MORE BRAND NEWS

AMC’s The Walking Dead producer accuses Game of Thrones network HBO of promoting piracy.

Bridgestone signs on as top Olympic sponsor.

Feed the Children has a new logo.

Google touts search ads for lifting brand awareness.

Haggar bets on vintage fashion to revitalize brand.Continue reading...

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Golden Years: Pop-Tarts, Nutella Take Different Paths To 50th Anniversaries

Posted by Dale Buss on June 11, 2014 10:14 AM

Nutella and Kellogg’s Pop-Tarts started from very different places to end up as very similar brands: mainstream snack sensations celebrating their 50th anniversaries this year.

Pop-Tarts began as a favorite breakfast convenience for American moms to give to their boomer offspring, while Nutella was long popular in Europe and now is riding a wave of adoration as a guilty pleasure in the United States as well.

Kellogg is still continually repositioning its well known ready-to-eat cereal brands as better-for-you breakfast choices in a variety of ways, but the company basically has given up making a lot of nutritional pretensions for Pop-Tarts toaster pastries.Continue reading...

brand news

Brand News: Apple, GM, Publicis/Omnicom and more

Posted by Dale Buss on May 9, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Apple is in talks to buy Beats Electronics for $3.2 billion, report says.

GM recalls 8,500 new vehicles and hires its former PR head to help with recall crisis.

Publicis and Omnicom call off agency mega-merger.

Alibaba starts a clock for CEO Marissa Mayer at Yahoo.

Fiat Chrysler plans to move headquarters to London.

 

MORE BRAND NEWS:

Airbnb releases first global campaign.

Audi mulls largest SUV.

Barclays reins in ambitions with massive job cuts.

Beverly Hills Hotel becomes cause celebre over Sultan of Brunei's ownership.

CNN ratings rise with smarter data strategy.

Google sends moving Mother's Day message via Glass.

Kellogg agrees to change "all-natural" labeling on Kashi and Bear Naked lines.Continue reading...

brand news

In the News: AOL, IBM, McDonald's and more

Posted by Dale Buss on February 7, 2014 09:28 AM

In the News

AOL chief faces internal criticism after citing costs for staffers' "distressed babies."

IBM mulls selling chip-manufacturing operations.

McDonald's responds to gay-advocate criticism of Sochi sponsorship and opens first restaurant in Vietnam.

Aetna expects to lose money on Obamacare marketplaces.

Apple repurchases $14 billion in stock in two weeks.

Bank of America addresses credit offer to "Lisa Is A Slut McIntire."

Discovery Channel to debut late-night talk show. 

Dunkin' Donuts outlines four-prong growth plan.

Esurance gives away its $1.5 million Super Bowl savings to couple in California. 

Ferrari plans to stay in Italy.Continue reading...

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CPG Brands Whack Calories, But Some Critics Won't Give Them Their Due

Posted by Dale Buss on January 9, 2014 02:58 PM

Apparently you're damned if you do, and you're damned if you don't—at least if you're a consumer packaged goods company. That's one of the big lessons of the reaction to this week's announcement that CPG companies have more than quadrupled the goal in their pledge to reduce the total calories contained in their products over the last five years.

Critics quickly wondered whether the companies should be getting credit, or just American consumers who've been making "better" eating choices. But more on that later.

The total calories in products sold by 16 of the nation's largest food and beverage companies—ranging from Coca-Cola to PepsiCo, General Miils to Kellogg, Kraft to Nestle —dropped by 6.4 trillion from 2007 through 2012, according to an independent evaluation funded by the Robert Wood Johnson Foundation.Continue reading...

brand news

In the News: Samsung, MillerCoors, Motorola and more

Posted by Dale Buss on November 12, 2013 09:24 AM

In the News

Samsung launches major soccer-based campaign for Galaxy 11 as new phase of its trial against Apple begins.

MillerCoors cans lime-flavored Miller Chill after poor sales.

Motorola plans lower-cost phone.

Anheuser-Busch endorses consumer reach of Facebook.

Coca-Cola vows to engage suppliers on "land grabbing."

Google relents on YouTube ad measurement and expands Glass features into music.

Kellogg runs into trouble with "distasteful tweet" in UK.

McDonald's plans broad attack on CPG coffee aisle.

Merck launches pet-diabetes campaign.Continue reading...

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