Posted by Dale Buss on May 29, 2013 02:19 PM
Having scored a big hit with its Nature Valley Protein Bars last year, General Mills has gone searching for bigger shares of the better-for-you snack business. And it's enlisting some of its best-known brands, from Fiber One to Green Giant, in the hunt.
The Minneapolis-based CPG giant has done about all it can to overhaul its mainstay ready-to-eat cereal business in a more nutritious manner, including shifting nearly the entire portfolio to whole grains. But that category remains sluggish. Meanwhile, the company's Yoplait brand was caught flat-footed by the Greek-style yogurt craze and is still trying to catch up.
Focusing on its snack brands and on extending other brands into the snacking arena has become crucial for growth for General Mills. Snacks have been its strongest business for the last five years, with average annual sales growth topping 8 percent a year during that time.Continue reading...
Posted by Dale Buss on May 29, 2013 09:12 AM
Nike drops Livestrong lines after 2013 holidays.
Netflix sees stock tank as poor reviews of new Arrested Development come in.
Walmart pleads guilty to illegal dumping.
Airbus tackles flaws in superjumbo jet.
Amazon launches men's grooming platform.
Apple hints at producing wearable devices as CEO Tim Cook insists company's innovation streak hasn't run out.
Chevrolet unveils social media effort for L.A. Galaxy sponsorship and says its new Corvette is the most powerful ever.
Comedy Central gets temporary lifting of ban in India.
Coty files for IPO of up to $1 billion.
Dell approaches heated phase of buyout battle.
GoDaddy gets ready for new domains.Continue reading...
Posted by Dale Buss on May 24, 2013 09:25 AM
P&G CEO Bob McDonald retires from troubled tenure as predecessor A.G. Lafley comes back to the company to take the CEO post.
Google faces antitrust probe over dominance in online display ads.
AT&T imposes new wireless fee and adds iPhone to pre-paid GoPhone program.
Apple faces potential setback in e-books case.
Boy Scouts of America vote to allow gay scouts into its ranks.
Campbell Soup's parent acquires Plum Organics.
Daimler and Ford strengthen technology ties.
Dodge banks on Fast & Furious 6 tie-in to rev flagging Dart sales.Continue reading...
Posted by Dale Buss on May 21, 2013 06:38 PM
One of Kellogg's oldest brands, Special K, is also turning out to be one of its "newest" brands. That's because the cereal maker has continued to expand and actually reinvent the brand for a decade now—including some major just-announced wrinkles.
For one thing, Kellogg will use the Special K sub-brand to go more aggressively after foodies who are fans of "ancient grains" with a new product called Special K Nourish hot cereal. It will be made with quinoa and other grains that are unfamiliar to most Americans who've grown up on cold cereals made out of staples like corn, rice and wheat. Nourish will promote a satiety benefit, filling up consumers with 8g of protein and 5g of fiber per serving but yielding only fewer than 200 calories.
What's more, when it hits US stores in July, Special K Nourish will come in individual serving cups; consumers add water and toppings that arrive in separate compartments on the lids, according to CBSNews.com. Toppings flavors will include Mable Brown Sugar, Cranberry Almond and Cinnamon Raisin Pecan. Kellogg also will be marketing a separate line of Nourish bars in Dark Chocolate Nut, Cranberry Bliss and Lemon Twist flavors.Continue reading...
Posted by Dale Buss on May 3, 2013 01:38 PM
Bowl by bowl, traditional ready-to-eat cereal is getting more nutritious and edging its way back into the healthful perimeter that more Americans are putting around their diets. Kellogg and General Mills, the industry giants, are making that a priority for their brands.
Kellogg, for example, plans to introduce new products infused with more nutrients to help bring back better-educated, higher-income adults to the traditional breakfast that so many of them enjoyed as kids. The new offerings include Raisin Bran with omega-3s and a multigrain version of Special K that will debut later this month in North America. Lately, Kellogg also has been promoting the simple goodness of some of its classic cereals because of their grain content.
CEO John Bryant told analysts that kids and lower-income adults are still spooning up plenty of cereal, according to the Associated Press, but higher-income adults have been cutting back. "I don't think they're really that price-sensitive," he said. "The real issue there is innovation."Continue reading...
Posted by Dale Buss on May 3, 2013 09:15 AM
Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...
sip on this
Posted by Dale Buss on April 2, 2013 10:01 AM
Food giants General Mills, Kellogg and PepsiCo aren't the only companies competing to get Americans to drink their breakfasts these days. A startup called Oatworks also is tapping into the trend, and starting in New York City of all places.
Each 10.8-ounce bottle of Oatworks has the fiber equivalent to two bowls of oatmeal. Fruit purees and juices join the water-soluble fiber from oat components in the Oatworks formula, available at Duane Reade stores and independent natural-foods outlets, in pomegranate-blueberry, mango-peach and strawberry-banana flavors, at suggested prices ranging up to $3 a bottle.
The key to acceptance of Oatworks by Gothamites and beyond as the brand expands, is for consumers to taste the beverage and realize that it has a "good finish"—not a lumpy or even particulate mouthfeel as they might expect from a beverage chock full of oats.
"You wouldn't notice [the oats] at all," David Peters, CEO of the New York-based startup, told brandchannel. "A lot of consumers are pleasantly surprised at that."Continue reading...
Posted by Shirley Brady on March 19, 2013 09:07 AM
Interbrand announces the 2013 Best Retail Brands report.
Coca-Cola honored with first Clio brand icon award.
Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.
Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.
BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.
Burger King hopes folks gobble up new turkey burger.
Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.
Clorox introduces smart tube technology to packaging design.Continue reading...