brand news

Brand News: McDonald's, Michelin, Taco Bell and more

Posted by Shirley Brady on March 24, 2015 07:01 AM

Michelin Man tire US ad commercial Bibendum 2015

TOP STORIES

McDonald's takes I'm Lovin' It reboot global with 24 Hours of Joy campaign kicking off in Australia, then Asia and beyond.

Instagram launches Layout collage app, attracting Sephora and Victoria's SecretTwitter partners with Foursquare and rolls out "quality filter" to block trolls; and Facebook tests a phone app and woos media publishers including BuzzFeed and the New York Times.

Lufthansa-owned germanwings flight crashes with no survivors likely.

Michelin's Bibendum character is back with new US ad campaign.

Taco Bell urges consumers to break out of "breakfast dystopia" with taco-like breakfast biscuits and plans delivery.Continue reading...

brand news

Brand News: Nickelodeon, RadioShack, Samsung and More

Posted by Dale Buss on February 26, 2015 09:18 AM

TOP STORIES

RadioShack gets approval to auction off about 2,000 stores, while GameStop eyes some of them.

Nickelodeon introduces Noggin mobile video service for kids.

Samsung freezes salaries for 2015 as Galaxy S6 teased online.

YouTube still doesn't make a profit for Google, despite $4 billion in revenue.

FCC to vote Thursday on net neutrality.Continue reading...

chew on this

Kellogg’s is Open for Breakfast—and Your Opinion on Its Brands

Posted by Mark J. Miller on January 20, 2015 11:12 AM

Kellogg Open for Breakfast 2015

Consumers of such brands as Fruit Loops, Corn Flakes, Frosted Flakes, and Rice Krispies now have a place to share whatever snap, crackle, and pop they might feel for the cereal.

Kellogg, the US manufacturer of those four brands and plenty more, is inviting consumers to join the company’s new Open For Breakfast forum to learn more about what they're eating (or not eating) and fill Kellogg in on their opinions.

"Listening to our consumers and offering a great start to their day is the foundation of Kellogg's business," stated Noel Geoffroy, the brand's SVP Morning Foods Marketing & Innovation. "With Open For Breakfast, we want to earn a seat at peoples' breakfast tables by opening up and showing how we're working to make their mornings better."Continue reading...

brand news

Brand News: Corning Taps MythBusters, Lyft vs. Uber, Apple Plugs Beats and more

Posted by Dale Buss on November 20, 2014 09:17 AM

TOP STORIES

Corning promotes new "The Glass Age" campaign with web series starring MythBusters Adam Savage and Jamie Hyneman.

Lyft gets a lift from Uber controversy.

Apple plans to push Beats to every iPhone, reveals rare misstep with sapphire factory.

Takata faces day of U.S. Senate grilling over air bag debacle as its switch to cheaper propellant comes to center of crisis.

Walmart tightens onlline price-matching policy as Amazon gets warehouse robots ready for Christmas. Continue reading...

brand news

Brand News: Amazon, McDonald's, NHL and more

Posted by Dale Buss on November 14, 2014 09:28 AM

TOP STORIES

Amazon reaches agreement with Hachette over book sales.

McDonald's plans to open in Kazakhstan after closings in Russia.

Honda returns as official sponsor of the NHL.

Starbucks caught in corporate tax crossfire between EU and Netherlands.

Virgin America prices IPO. Continue reading...

brand news

Brand News: #ChevyGuy, LeBron, Honda and more

Posted by Dale Buss on October 31, 2014 09:16 AM

TOP STORIES

Chevrolet rolls big with #ChevyGuy tongue-tied World Series fumble with #technologyandstuff hashtag as GM halts deliveries of Colorado pickup for air-bag problem.

Honda and Takata are sued over air bag defects as US officials also home in.

Nestle commissions empathetic robot to sell Nescafe machines in Japan as the New Yorker profiles Lowe's robot.

Starbucks slates e-commerce delivery for 2015.

LeBron James returns to Cleveland with a loss to the Knicks but a stunning Nike ad among sponsor tributes. Continue reading...

brand news

Brand News: Apple, Gucci, Fiat Chrysler and more

Posted by Dale Buss on October 10, 2014 09:04 AM

TOP STORIES

Apple sees demand for iPhone 6 delaying larger iPad as Carl Icahn pushes company on stock buybacks and Apple Watch makes cover of Vogue China.

Fiat Chrysler is being quickly rebuilt by CEO Marchionne to woo Wall Street ahead of Monday's New York Stock Exchange listing.

Symantec plans to split up.

Microsoft CEO walks back comments on equal pay, and hires Publicis exec as new US sales chief.

Beyonce posts video supporting her tie-in with Gucci's Chime for Change (below).Continue reading...

brand news

In the News: JPMorgan, Disney, Diet Coke and more

Posted by Dale Buss on October 3, 2014 09:31 AM

TOP STORIES

Disney retains Bob Iger as CEO for two more years and expands "Star Wars" galaxy.

Facebook tightens oversight, wins EU approval for WhatsApp purchase and reportedly eyes healthcare.

JPMorgan discloses massive data breach.

Kellogg and United Biscuits will meet over possible merger.

Coca-Cola releases second TV spot in Diet Coke "Get a Taste" campaign. Up next: Taylor Swift.

MORE BRAND NEWS

Daimler and Renault-Nissan extend manufacturing alliance as Daimler will see a UAW organizing drive in Alabama.

Denny's launches animated "Grand Slams" video series.

Exxon Mobil delays drilling in Africa due to Ebola threat.

Fiat counts on Italian styling to boost new 500X crossover.Continue reading...

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