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brand news

Brand News: Apple, Ferrari, Target and more

Posted by Dale Buss on September 10, 2014 09:31 AM

TOP STORIES

Apple, under pressure to innovate, unveils iPhone 6 phones, Apple Pay mobile service and fitness-monitoring Apple Watch as brand gets "a little goofy" in first iPhone 6 ads and moves cautiously on data-sharing with Apple Pay, and Walgreen and a slew of merchants sign up and financial brands including Visa support it. Verizon and Sprint are already offering iPhone 6 discounts, while OK Go accuses Apple of ripping off its video for its launch teaser above.

Nike officially drops Baltimore Ravens player Ray Rice following domestic violence scandal. NFL, meanwhile, still scores big on television but faces questions about female fans in wake of Rice incident and possible action by regulators to scrap blackouts.

Ferrari chief quits following stand-off with Fiat Chrysler head Marchionne.

Microsoft nears deal to buy Minecraft-maker Mojang.

Target narrows its bullseye with emphasis on signature products as The Home Depot joins the data breach club.

MORE BRAND NEWS

Alibaba ventures into mobile games in search for new growth areas.

Audi plans to unveil self-driving system.

BMW pushes off decision whether to build electric MINI.

Clorox-owned Burt's Bees celebrates 30th birthday with Burt.

Colgate recruits actress Danica McKellar for smile promotion.Continue reading...

brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

brand news

Brand News: Malaysia Airlines, Lululemon, iPhone 6 and more

Posted by Shirley Brady on August 8, 2014 08:45 AM

TOP STORIES

Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.

Lululemon founder sells half his stake, ending fighting.

AT&T turns to a detective and an astronaut to promote U-verse TV app.

Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .

Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.

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adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...

brand news

Brand News: GM, eHarmony, Target and more

Posted by Dale Buss on August 4, 2014 09:22 AM

TOP STORIES

GM looks for alternative supplies in China after deadly factory blast.

Target taps PepsiCo exec Brian Cornell for CEO role. 

eHarmony wants to find the perfect job match for you too. 

Jeep comes under fire in WSJ investigation into recalled vehicles. 

McDonald’s plans to restore full menu in China this week.

MORE BRAND NEWS

5-Hour Energy hits back at scientist’s claims that it is ineffective.

Acura looks to all-wheel drive to help recoup sales.

Aereo sees court nix request for “emergency” authorization to resume service.

Air New Zealand shares its social insights:Continue reading...

brand news

Brand News: Southwest, Kellogg's, NFL and more

Posted by Dale Buss on August 1, 2014 09:37 AM

TOP STORIES

Kellogg's plans to revive soggy cereal sales after accelerating slide, as judge orders it to open locked-out factory in Memphis.

Southwest Air and SeaWorld end partnership in response to ongoing animal rights protests.

Yum! Brands says sales effects of China supplier scandal could deepen.

Tesla breaks ground on a contingent basis in Nevada as its loss widens.

NFL will install sensors in players' shoulder pads to track on-field data. 

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Agent Provocateur releases racy brand film directed by actress Penelope Cruz:Continue reading...

chew on this

General Mills is Banking On New Flavors, Products and Grumpy Cat to Boost Sales

Posted by Dale Buss on July 10, 2014 04:29 PM

General Mills says it’s going to try hard to revive US cereal sales, but the CPG giant isn’t going to be content with re-inventing the wheel: The company also is investing heavily in a variety of other new products, in marketing to Millennials and in expanding its distribution in convenience stores and foodservice locations.

The company, like Kellogg's, has been stymied by a steady decline in sales of their traditional staple, ready-to-eat cereal. So part of its answer is to exploit more eat-away-from-home occasions where General Mills brands and products have never been a big part of the menu. C-stores have become a main target.

“Many of our snack items leverage our US retail brands and offer different formats and flavors specifically for our convenience-store customers,” said Bethany Quam, the company’s newly named president of convenience stores and foodservice, in a recent investor presentation.Continue reading...

chew on this

With Help from Starbucks, Dannon Breaks Out of Breakfast

Posted by Dale Buss on June 25, 2014 03:14 PM

 

Dannon is taking the lead in expanding yogurt consumption outside of breakfast. With new indulgence and dessert products and partnerships with Kellogg and Starbucks, the conventional-yogurt brand leader in the US market has emboldened its bid to grab significant share of stomach in day parts other than the morning.

“It’s natural that yogurt would be so well-represented at breakfast,” Michael Neuwirth, senior director of public relations for Dannon USA, an arm of Paris-based Groupe Danone, told brandchannel. “But we believe that as problems in public health related to weight really continue to shape the perception of food and how food can contribute to a more healthy lifestyle, yogurt as a snack outside of breakfast, as an ingredient for cooking and as a meal accompaniment makes a lot of sense.”

To wit, for instance, Dannon next month is launching Dannon Creamery, a new line of eight dairy desserts that includes five “cheesecake-inspired” flavors made from Greek yogurt and fruit and caramel sauces, as well as three puddings. It’s Dannon’s first new brand since launching its Oikos Greek yogurt several years ago to compete with Chobani.Continue reading...

brand news

Brand News: Harley-Davidson Goes Electric, American Apparel Frees Dov and More

Posted by Shirley Brady on June 19, 2014 08:52 AM

TOP STORIES

Harley-Davidson unveils first electric motorcycle with Project LiveWire experience tour of America's fabled Route 66.

T-Mobile is offering free music streaming via Rhapsody, Spotify and Pandora, and loaner iPhones for a week to test its network.

Lego mixes bricks with clicks for Lego Fusion.

American Apparel ousts controversial CEO Dov Charney.

Yo one-word messaging app, designed in eight hours, raises $1 million in funding.

MORE BRAND NEWS

AMC’s The Walking Dead producer accuses Game of Thrones network HBO of promoting piracy.

Bridgestone signs on as top Olympic sponsor.

Feed the Children has a new logo.

Google touts search ads for lifting brand awareness.

Haggar bets on vintage fashion to revitalize brand.Continue reading...

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