2014 Brandcameo Product Placement Awards

brand news

In the News: AOL, IBM, McDonald's and more

Posted by Dale Buss on February 7, 2014 09:28 AM

In the News

AOL chief faces internal criticism after citing costs for staffers' "distressed babies."

IBM mulls selling chip-manufacturing operations.

McDonald's responds to gay-advocate criticism of Sochi sponsorship and opens first restaurant in Vietnam.

Aetna expects to lose money on Obamacare marketplaces.

Apple repurchases $14 billion in stock in two weeks.

Bank of America addresses credit offer to "Lisa Is A Slut McIntire."

Discovery Channel to debut late-night talk show. 

Dunkin' Donuts outlines four-prong growth plan.

Esurance gives away its $1.5 million Super Bowl savings to couple in California. 

Ferrari plans to stay in Italy.Continue reading...

chew on this

CPG Brands Whack Calories, But Some Critics Won't Give Them Their Due

Posted by Dale Buss on January 9, 2014 02:58 PM

Apparently you're damned if you do, and you're damned if you don't—at least if you're a consumer packaged goods company. That's one of the big lessons of the reaction to this week's announcement that CPG companies have more than quadrupled the goal in their pledge to reduce the total calories contained in their products over the last five years.

Critics quickly wondered whether the companies should be getting credit, or just American consumers who've been making "better" eating choices. But more on that later.

The total calories in products sold by 16 of the nation's largest food and beverage companies—ranging from Coca-Cola to PepsiCo, General Miils to Kellogg, Kraft to Nestle —dropped by 6.4 trillion from 2007 through 2012, according to an independent evaluation funded by the Robert Wood Johnson Foundation.Continue reading...

brand news

In the News: Samsung, MillerCoors, Motorola and more

Posted by Dale Buss on November 12, 2013 09:24 AM

In the News

Samsung launches major soccer-based campaign for Galaxy 11 as new phase of its trial against Apple begins.

MillerCoors cans lime-flavored Miller Chill after poor sales.

Motorola plans lower-cost phone.

Anheuser-Busch endorses consumer reach of Facebook.

Coca-Cola vows to engage suppliers on "land grabbing."

Google relents on YouTube ad measurement and expands Glass features into music.

Kellogg runs into trouble with "distasteful tweet" in UK.

McDonald's plans broad attack on CPG coffee aisle.

Merck launches pet-diabetes campaign.Continue reading...

Kraft Cuts Mac-and-Cheese Dyes, Putting It On Trend with 'Natural' in CPGs

Posted by Dale Buss on November 6, 2013 05:42 PM

Kraft's Macaroni & Cheese long ago was identified by critics as a paragon of junk food wrapped in the guise of a comfort food. Sure, it was the favorite, filling and inexpensive lunch of many Americans—but it was rife with fat, sodium and artificial dyes.

Well, now Kraft can feel a bit better about its iconic mac-and-cheese offerings for at least a couple of reasons, one of its own doing and the other an outside endorsement. And considering both of them, Kraft now is sitting closer to the edge of a new dynamic in the CPG business in which brands let "natural" products speak for themselves.

Turns out that Kraft Mac & Cheese, apple slices and Nestle bottled water, a combination offered by Arby's, was deemed the healthiest lunch for kids by researchers in an update of a Yale study of childhood obesity. There's some confusion, MarketingDaily said, about whether such a combination actually is offered at any Arby's. But in any event, Mac & Cheese came out looking pretty good. (The worst combination meal, meanwhile, was a McDouble with french fries and Hi-C Orange Lavaburst from McDonald's.)Continue reading...

brand news

In the News: BlackBerry, Kellogg, American Airlines and more

Posted by Dale Buss on November 4, 2013 09:02 AM

In the News

BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.

Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.

American Airlines and US Airways merger cleared in US, but only with broad divestitures.

AB InBev sees strong growth for Budweiser in Russia.

Alcatel-Lucent seeks to raise $2 billion for turnaround plan.

Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.

Billabong sells Canadian retail chain West 49.

Chevron pumps up spending to boost production.

Dr Pepper finds formula to Facebook success.Continue reading...

media and politics

Food Marketers Convene in Washington as First Lady Continues Health Crusade

Posted by Sheila Shayon on September 19, 2013 07:46 PM

Michelle Obama is shamelessly using the power of her pulpit in the best tradition of Dolley Madison, Eleanor Roosevelt and Hilary Clinton, among others. 

The First Lady convened a White House summit that focused on food marketing to kids—a move in line with her ongoing Let's Move initiative and support of healthy food consumption. Members of the media and entertainment executives, food industry representatives and public interest group leaders gathered to discuss curbing junk food ads and restricting iconic kids' TV characters from appearing in spots for unhealthy products.  

“I’m here today with one simple request and that is to do even more and move even faster to market responsibly to our kids,” and to “empower parents instead of undermining them," Obama said in an address to attendeesContinue reading...


Kellogg's Hopes to Create New Breakfast Habits in Asia from New Base in Singapore

Posted by Dale Buss on September 18, 2013 06:37 PM

Kellogg's helped create the American breakfast habit. And brand executives believe they've got a good shot at helping recreate breakfast habits in their crucial but underdeveloped markets in Asia.

The Michigan-based cereal purveyor increasingly has broadened its repertoire over the last several years to include a huge variety of grain-based products beyond breakfast cereals (including Keeblers and Pringles), some healthful proteins (Morningstar meat analogs) and even services (Special K weight-loss apps). Now the company is positioning itself for geographic diversification that could be just as significant.

That's why Kellogg's, echoing moves by other American CPG giants such as Procter & Gamble, recently moved its Asia-Pacific headquarters into the heart of the region. Kellogg's move was to Singapore from Sydney.Continue reading...

brand news

In the News: Starbucks, YouTube, Unilever and more

Posted by Dale Buss on September 18, 2013 09:21 AM

In the News

Starbucks is making China its No. 2 market and declares guns as unwelcome but doesn’t ban them.

YouTube says you'll be able to watch videos offline soon. 

Unilever and Nestle rank as biggest improvers in Oxfam sustainability report.

AT&T and America Movil move to expand in Latin America together.

Adobe is boosted by cloud sales.

Apple sees brands bet big that it will be able to scale iTunes Radio rapidly as it releases iOS 7 today. 

Audi plans to revive auto production in Brazil.

BMW begins i3 production.

Cracker Barrel sees activist investor Biglari press for a special dividend.

Fiat presses forward with efforts to acquire Chrysler stake from UAW and plans to produce more Fiat-brand models.Continue reading...

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