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The Commercial Ad Legacy of The Muppets

Posted by Abe Sauer on November 23, 2011 04:11 PM

The first Muppets movie in six years hits theaters a day before Thanksgiving with the hopes of rejuvenating the franchise. The last two films—Muppets Wizard of Oz (2005) and It's a Very Merry Muppets Christmas Movie (2002)—largely fell flat. This time around, titled simply The Muppets, the new film hopes recapture the success of the 1979 original The Muppet Movie, which was not only a critical darling but also the highest-grossing Muppet movie of all time.

But it's a new age of filmmaking, and The Muppets are tacked with more than entertainment. Like all other Hollywood stars, they're being asked to sell a film, and, in the process, move product. Muppet News Flash: the film is going to have product placement.Continue reading...

viral buzz

The Muppets Get a Hangover 2

Posted by Michael Waltzer on May 26, 2011 05:30 PM

After releasing a web video trailer for mock movie Green With Envy, a cheesy romcom that gets interrupted by the muppets, Disney is at it again.

This time around, it's whipping up interest in upcoming The Muppets Movie by parodying The Hangover 2 movie trailers. The new fake movie is called The Fuzzy Pack, a reference to "The Wolf Pack" of The Hangover 2 trailer.

It's shot in the same way as The Hangover 2 trailer, using slow motion, and having "the pack" stroll through the streets, and what appears to be the aftermath of some disaster.

Are there more fake trailers to come? We hope so. A series of fake trailers, especially ones that parody other trailers, is a rather new and original idea. Good job Disney.

viral buzz

Viral Video Watch: From the Muppet Movie Spoof to George Takei

Posted by Michael Waltzer on May 23, 2011 05:45 PM

It's time to play the music, It's time to light the lights, It's time to meet the Muppets, On the Muppet Show tonight! 

Starring (and conceived by) Jason Segel (Forgetting Sarah Marshall) and costarring fellow comics Amy Adams and Zach Galifianakis, Disney's upcoming The Muppets Movie is in postproduction but whetting fans' appetites with a mock trailer for Green With Envy, the film's movie-within-a-move, which is trending on YouTube ahead of the real movie's scheduled Thanksgiving (November 23rd) release date. There's even a Facebook page for Green With Envy, while the Muppets' official site offers other goodies such as video shorts and games.

Below, more videos climbing YouTube's most-shared and most-watched charts, including a small camera store promo with Hollywood chutzpah.Continue reading...

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