Posted by Abe Sauer on June 7, 2011 10:00 AM
Since losing the Oscar for best film for The Fighter, what has director David O. Russell been up to? Forgetting his heartbreak with Ketel One vodka… commercials.
Russell has teamed with the top-shelf booze brand to put together with Brooklyn band Alberta Cross for a new campaign called "Gentlemen, This is Vodka." But he's not the only one. Oscar-nominated director (Black Swan) Darren Aronofsky has followed up his Academy nom with his own ad.
Readers, this is cashing in.Continue reading...
Posted by Abe Sauer on April 11, 2011 12:30 PM
It was an ironic weekend at the box office. Russell Brand vehicle Hop dueled with Russell Brand vehicle Arthur for the top spot. Hop (once again) won the weekend, the widely panned Arthur didn't — and Brand's brand is now up for a bit of rebranding it seems.
We've already looked at the product placement in Hop, so let's look at the oddity that is Arthur — a film featuring both product placement for Maker's Mark and Alcoholics Anonymous.Continue reading...
Posted by Abe Sauer on November 29, 2010 10:00 AM
Last week we asked if you could recall three prominent product placements from June's Russell Brand romp, Get Him to the Greek. It has not been long since it was on the big screen. How fresh is your memory?Continue reading...