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campaign tactics

Keystone Light Mull(et)s Next Steps for Pervy Pitchman Keith Stone

Posted by Abe Sauer on September 12, 2011 10:08 AM

One part Old Spice Guy, one part that guy your parents told you to stay away from, Keystone Light spokesidiot "Keith Stone" is ineffably appealing. For over two years, Keith Stone has been reaping the breakfast of the kinds of champions who drink beer for breakfast, in the process winning a bit of a cult fanbase.

He's irreverent, but then so is audibly passing gas in polite company. The question is, does he work for the brand?

"In developing the Keith Stone campaign, we wanted to literally bring the brand’s 'Always Smooth' essence to life in a way that is impactful and relatable to our Keystone Light drinker. We did this through the creation of an ownable brand hero," Brand Manager Elina Vives told brandchannel, adding, "Keith Stone is the MC of Smoothness."Continue reading...

viral buzz

Roller Disco Ads Are Back, Baby: Lucozade Skates To Viral Hit

Posted by Abe Sauer on June 3, 2011 11:00 AM

Even thought it was posted on YouTube almost a month ago, on May 8, the new Lucozade campaign out of the UK is proving that the Evian babies aren't the only ones to achieve viral success with roller skates. Unlike Evian's roller skating babies, the Lucozade campaign may be actually driving sales.Continue reading...

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