brands under fire
Posted by Dale Buss on May 20, 2013 01:39 PM
Hyundai is reportedly close to settling 38 federal lawsuits filed after it overstated the fuel economy of its cars. Such a turning point might suggest a grand statement by the brand seeking to sweep that nasty episode behind Hyundai for good with a hearty mea culpa.
But just as Hyundai marketing stewards have done from the beginning of this shameful interlude that began in November, they're making sure they communicate primarily with the offended parties—Hyundai owners—instead of with the general public. Hyundai simply continues to carry out the remedy it came up with last fall of an apology to those owners, changing of internal procedures about estimating mileage, and a reimbursement to its customers consisting of debit cards for gasoline purchases to help make up for the mileage they "lost," around $88 for each year they've owned the vehicle with overstated mileage.
"We're focusing on the owners," Steve Shannon, CMO of Hyundai of America, told brandchannel. "We think we're doing the right thing. Every day a certain number of [reimbursement chits] come in and we send them a debit card, and the owners tend to be very pleased with the fairness of the settlement."Continue reading...
Posted by Dale Buss on April 23, 2013 09:28 AM
Netflix reports strong subscriber growth.
Amazon may be planning to open a store in London, reports say.
Ford is reaching record profit on growing sales of Fusion, as company extends programmatic ad buying to online video.
Twitter reportedly reaches deal with Publicis' Starcom MediaVest Group for hundreds of millions over several years.
Airbus strategy for big A350 is being vindicated.
Apple grapples with hardware-software identity crisis.
Burger King tests delivery in Los Angeles.
Cadillac eyes smaller cities for Chinese luxury share.
Del Taco debuts revamped menu.
DuPont more than doubles profit.
Fisker loses $21 million to US seizure.
Google CEO Eric Schmidt belittles importance of UK taxes.Continue reading...
Posted by Dale Buss on April 8, 2013 05:54 PM
It seems every auto brand wants to move upscale these days. Mazda is just one of the latest.
The company said it's developing a new look for its US dealerships even as many of its dealers are continuing to adopt a showroom-renovation program that Mazda launched 10 years ago. Such is the importance for car brands of creating a "retail experience" that fits consumers' self-importance as well as developing and introducing upscale vehicles that can boost a brand into an upscale neighborhood.
Mazda dealers are abuzz about the new design direction—discussed by Mazda executives with Automotive News at the New York auto show last month—in part because dozens of them already are in the process of investing $2 million to $4 million in bringing their enterprises in compliance with a program Mazda called Retail Revolution when it launched the facility-upgrade program a decade ago. Retail Revolution facilities feature two-story, glass-enclosed vehicle displays and metal elements with green and orange accents.Continue reading...
Posted by Dale Buss on April 3, 2013 09:01 AM
JCPenney slashes CEO Ron Johnson's pay, woos fashionistas with store-in-store bijoux bars.
Facebook dispute over Timeline trademark will go to jury trial; faces questions about new smartphone.
Tesla CEO Elon Musk will personally guarantee car buyback values as company introduces leasing.
A&W introduces Mini Polar Swirls via Vine.
Angelina Jolie opens school in Afghanistan funded by her jewelry collection.
Apple begins production of refreshed iPhone this quarter.Continue reading...
Posted by Dale Buss on March 28, 2013 06:32 PM
Because the Tri-State market is so demographically broad, automakers load up their car haulers for the New York International Show and bring every conceivable type of new vehicle—from inexpensive fresh production models to concept cars that would demand seven-figure prices if they were available—in an effort to leave no segment of the local market unturned and to impress the hordes of journalists who've assembled in the world media capital.
Given that the U.S. auto-sales recovery continues to gain some steam, it's no surprise that this year's show at the Javits Center has attracted one of the most impressive hauls of automotive hardware to the New York show that's been seen in several years.
Here's a brand-by-brand account of some of what news media have been seeing as the show prepares to open to the public:
Honda got tongues wagging this week with, of all things, a vacuum cleaner. HondaVAC debutes in the Touring Elite version of the 2014 Honda Odyssey as the brand ups the ante in the rolling-living-room segment. The device was developed with Shop-Vac and is comprised of a powerful vacuum, replaceable filter and canister bag with nozzle accessories neatly integrated into a dedicated space on the driver's side bulkhead of the rear cargo area, Honda explained.Continue reading...
Posted by Mark J. Miller on March 25, 2013 03:29 PM
New Grownup Burger Recalls Grownup Film Moment
The words burger, Heidi Klum and bourbon aren’t generally found in the same sentence, but that’s changed now that Carl’s Jr. will become the first fast-food chain to release a burger branded by a liquor. The Jim Beam Bourbon burger will start being sold Monday night and to celebrate the moment, the chain has turned out a sexy ad featuring supermodel/businesswoman Heidi Klum reprising one of American film’s sexiest characters, The Graduate’s Mrs. Robinson.
In it, Klum seduces the camera and her naïve young male costar while chowing down on a massive Jim Beam burger. (Don’t worry, teetotalers. Unlike the famed Mrs. Robinson, the burger is alcohol-free.)Continue reading...
Posted by Dale Buss on March 12, 2013 01:17 PM
Kia has forged a reality-show sponsorship with Univision as a way of tapping into its fast-growing appeal to Hispanic consumers and as the latest initiative in its efforts to become a brand known more for fun than for fuel economy.
The partnership is around the beauty pageant show Nuestra Belleza Latina, of which Kia will become the official automotive partner. Among many tie-ins on the air, online and everywhere else will be the season's winner receiving a 2014 Forte compact sedan.
It's the biggest product integration and promotion that Kia has done with Univision, Michael Sprague, Kia's executive vice president of marketing, told Marketing Daily. Hispanics now account for more than 9 percent of all Kia buyers in the U.S., and that number is growing. Kia's efforts to reach out to this market also include activations around high-profile soccer matches.Continue reading...
Posted by Dale Buss on March 12, 2013 09:09 AM
Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...