Nation Branding: North Korea Wants to Be "Full of Laughter" and Luxury Goods

There’s a new sheriff in town in North Korea — supreme leader Kim Jong Un, who took over office when his father, Kim Jong-il, died last December — and he’d like the world to think that the nation isn’t half as bad as everybody thinks it is.

But now the son, who is in his late 20s, wants to shake things up and modernize the nation's branding. Since taking the reins, according to the UK's Daily Mail — which lifted the story from ABC News — “more women are wearing trousers, platform shoes and earrings, while more mobile phones have been made available.” Live it up, North Koreans! 

Pizza, hamburgers, and French fries, previously banned, have now been endorsed by the Supreme Leader, ABC noted, while kids have been given “free trips to zoos and amusement parks.”Continue reading...