brand news

In the News: McDonald's Mad Men Uniforms and more

Posted by Shirley Brady on June 21, 2012 08:51 AM

In the News

McDonald's UK will introduce Mad Men-inspired uniforms at London 2012 Olympics venue.

Kia Soul scores in J.D. Power auto quality study while Lexus repeats as #1 overall and Ford and Chrysler slip in key automotive rankings.

Starbucks to open first tea-only store under Tazo brand.

Facebook Credits system is being phased out for new payment platform, while IPO attracts Capitol Hill inquiry, "like" button migrates to third-party mobile apps, and unique visitors drop.

Apple fined in Australia for misleading iPad advertising.

BlackBerry-maker RIM downsizes workforce.

Cabot to buy Norit for $1.1 billion.

Cannes Lions announces winners for creative effectiveness, media, mobile and outdoor.Continue reading...

digital marketing

The Digital Dilemma: How to Determine Campaign Effectiveness?

Posted by Sheila Shayon on March 28, 2012 03:12 PM

comScore has been polling major brands such as Best Buy (see above) about their biggest concerns when it comes to digital marketing. Their biggest concern is how to ensure effectiveness: where their ads delivered in-view, to the right target audience, in the right geography, in a brand-safe environment and absent of fraudulent delivery?

It's an issue the research firm addresses in a new white paper, released this week to support its Validated Campaign Essentials offering to validate digital campaign delivery.Continue reading...

brand news

In the News: Apple, AP, GE & more

Posted by Dale Buss on June 30, 2011 09:00 AM

In the News

Apple's iPhone turns 4, while company reports worst first-half since 2008.

Associated Press to open bureau in North Korea.

Bulgari acquisition by LVMH approved by EU.

Clinton Global Initiative launches micro-lending drive.

Coca-Cola details environment and corporate citizenship progress.

Facebook's Mark Zuckerberg now worth $18 billion — more than Google's founders.

GE expands Olympics sponsorship through 2020.

Google champions UK tech hub.Continue reading...

brand news

In the News: Apple, Mattel, HBO and more

Posted by Dale Buss on March 22, 2011 09:00 AM

In the News

Apple sues Amazon over term 'app store.'

AT&T may sell some assets as it prepares for regulatory battle for T-Mobile — which unveiled new devices for CTIA Wireless.

Google leads list of desired employers; faces French fine for privacy breach.

HBO plans miniseries on Dick Cheney.

Japan's official death toll tops 18,000.

Mattel celebrates Ken's 50th with web series and new focus separate from Barbie.

New York Times paywall content will be available within search engines; and NYT journalists also released by Libya.Continue reading...

brand news

In the News: Apple, L'Oreal, Smirnoff and more

Posted by Dale Buss on December 8, 2010 09:00 AM

In the News

Apple CEO Steve Jobs is named "CEO of the Decade" by MarketWatch, with Ford CEO Alan Mulally named "CEO of the Year."

BMW reports highest global sales growth so far this year.

Cheesecake Factory inks credit line for expansion next year.

CNN says Parker Spitzer talk show keeps rising amid the tensions.

Fortune Brands splits into three companies: spirits (Jim Beam, Canadian Club), home (Moen faucets) and a golf business.

Hyundai signs extended global FIFA World Cup sponsorship deal.Continue reading...

mom's the word

Huggies Funds Moms' Bright Ideas

Posted by Sheila Shayon on September 15, 2010 03:00 PM

Brands are investing in innovation by incubating innovating ideas from others. PepsiCo is boosting tech start-ups, while Kimberly-Clark is focusing on the fastest-growing sector of entrepreneurs: women, or in their case, mompreneurs.

So move over, baby Einstein; Huggies is helping mama Einsteins by financing a dozen ventures with grants aimed at the brand's core constituency, and perhaps more importantly, rewarding them for participating.

Twelve entrepreneurs now make up the first class of Huggies MomInspired grant recipients, receiving $15,000 each to fund their "unique baby or childcare product ideas that address unmet parenting needs and make life easier for moms and dads."Continue reading...

digital moves

Kotex Steps Up Digital Marketing

Posted by Shirley Brady on August 23, 2010 11:15 AM

Kotex held a blogger's party in Singapore over the weekend to introduce its new brand for that market: Kotex Wow, a box of colorfully wrapped tampons that will hit shelves in September.

Ben & Jerry's and cupcakes galore were on hand to help launch the product, which Kotex Asia is also promoting via its  'I Know' Movement Facebook and Twitter pages, and with a mobile app. (At least one male blogger was on hand, while a female blogger indicated her first preference is the U by Kotex brand.)

In the US, meanwhile, Kotex just announced Project Makeunder, a digital campaign featuring comedian Kathy Griffin and stylist George Kotsiopoulos in a competition to get women to trust the Kotex brand to protect their favorite lingerie. In return for sharing stories, according to the press release, the contest "gives women who are ready to upgrade their lingerie drawer the chance to receive a head-to-toe 'Makeunder' and star in an online video series documenting their experience."

gut instinct

Huggies Woos Moms-to-Be With Brit Wit

Posted by Sheila Shayon on August 20, 2010 04:30 PM

Standing up may be the last thing that moms-to-be want, but Huggies is finding that stand-up wins over those with a sense of humor.

Huggies UK has just launched a digital campaign that goes straight to the funny bone. Hosted on the "Bump on Board" section of the Huggies Club website, the 3-minute clips feature comic performances from British celebrities including Father Ted star Ardal O’Hanlon, and rising comics Kerry Godliman and Lucy Porter.

The videos were taped at a brand-hosted stand-up comedy event for British ‘mums-to-be’ titled ‘Little bundle of laughs,’ and the brand's hope is they will go viral via Huggies’ YouTube and Facebook pages.Continue reading...

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