Posted by Mark J. Miller on February 9, 2012 12:03 PM
Online shopping is continuing to grow, but it still only accounts for less than 10% of actual retail sales, according to USA Today. However, consumers are much more informed about the products they buy and the best prices available due to research done on smartphones and online.
Because of this, some retailers are beginning to integrate interactive touchscreen experiences within their own retail spaces. In one high-profile example, Macy’s has been testing a four-foot-wide, interactive-touchscreen-covered Beauty Spot kiosk at four of its locations since November.
Powered by Intel, which is looking to make shopping more of an interactive, engaging experience, Macy's new touch-enabled intelligent connected system helps "self-directed" customers (the ones who shirk employee assistance with a dismissive "Just looking!" response) navigate the cosmetics section.Continue reading...