Break Me Off A Piece Of That WASABI Kit-Kat Bar!

Nestlé’s Kit Kat is the No.1 candy brand in Japan, and over there, it comes in 19 variations. Staple flavors are green tea, soy sauce, and miso, but other choices mirror local products and regional tastes: yubari melon and baked corn from the island of Hokkaido; green beans and cherries from Tohoku; yuzu fruit and red potatoes from Kyushu island; sweet potato, blueberry and kinako (soybean) flavors from the Kanto region, which includes Tokyo.

Specific to the Japanese market, the three-year-old campaign is a national hit. The newest variety is wasabi-flavored white chocolate, but soy sauce is the winner nationwide.Continue reading...